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The Importance of Advancement in Higher Education: Insights and Strategies from Go8 Directors

Advancement plays a crucial role in university life, fostering vital alumni relationships that benefit institutions and their graduates. This report discusses the collaborative efforts of the Group of Eight (Go8) Advancement Directors in promoting effective alumni engagement and development strategies since their first meeting in 2008. Key insights include the significance of mutual benefits from alumni, structured philanthropy, and the evolving landscape of university fundraising. Learn about the best practices, challenges faced, and the importance of nurturing donor relationships in a changing financial environment.

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The Importance of Advancement in Higher Education: Insights and Strategies from Go8 Directors

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Presentation Transcript

  1. Go8 Advancement Directors • Why is Advancement important? • What are Go8 Advancement Directors doing? • What have we learned?

  2. What is Advancement? • Advancement - alumni engagement (friend raising) and development (fundraising) • Carla Boeckman (Queensland) • Robyn Brown (Adelaide) • Jennifer Bott (UNSW) • Tim Dolan (Sydney) • John Kearsey (Monash) • Jenny Stephens (Melbourne) • Campbell Thomson (UWA) • Joan Uhr (ANU)

  3. Why is it important? • Alumni are central to the life of an institution • Mutual benefits flow from meaningful alumni relationships • Alumni act as lifelong ambassadors, they expand global links and alliances, volunteer their time e.g. mentor and networking, and contribute significant financial resources

  4. Why is it important? (Cont.) Bradley Review “Recommendation 39 That the Australian Government provide funds to match new philanthropic donations received in the sector as a means of stimulating an additional revenue stream from this source with the cost capped per institution, and in total at $200 million over three years” [Not supported]

  5. What are we doing? • The Go8 Advancement Directors met for the first time in 2008 • Issues for discussion: • Reporting standards/benchmarking • Training • Code of Practice • Promoting philanthropy

  6. What are we doing? (Cont.) • Reporting standards/benchmarking • - Office structures/resourcing • - Definition of alumni • - Reporting of donations/bequests • - reporting rules – CASE, Go8 • Directors’ Research and CFOs • - survey/benchmarking tool – pilot late 2009

  7. What are we doing? (Cont.) • Training • - Development for deans • “It’s hard to lead a cavalry charge if you think you look funny on a horse” • - Adlai Stevenson

  8. What are we doing? (Cont.) • Code of practice for Australian university philanthropy • - Adopted by Go8 in 2000 • - Reaffirmed by Go8 in 2008 • - Outlines the rights of donors and the • responsibilities of universities • - Ensure that donors have confidence to • give to the university

  9. What are we doing? (Cont.) • Promoting a culture of philanthropy

  10. What have we learned? • We can collaborate • - to share best practice • We can promote • - a culture of giving • We can make observation/comment • - effect of the Global Financial Crisis

  11. Some observations • Fundraising is moving forward, but at a slower pace • Big gifts are still being made – not everyone is affected the same way • This is a time to nurture donor relationships

  12. QUESTIONS ?

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