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This presentation highlights the accomplishments, objectives, and performance comparisons of the University Advancement department. It outlines initiatives such as enhancing alumni engagement, celebrating diversity, improving partnerships, and showcasing accountability. The budget details, funding sources, and impacts of budget reductions are also discussed.
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University Advancement Budget Presentation 2004 - 2005
University Advancement Mission • Support the mission of an engaged metropolitan university • Enhance the interaction between faculty and students
AccomplishmentsClaiming the Assets of Technology • Assisted with web interface to deliver grades on line • Transitioned to electronic news records system • First alumni directory printed; online version due soon • Obtained 8,194 alumni email addresses • WUTC 24 hour audio streaming through website
AccomplishmentsRecruit, Retain, and Celebrate Diversity • Expanded news coverage and marketing in Chattanooga’s minority community • Alumni Board comprised of 65% female & 17% minority • Diverse staff
AccomplishmentsDemonstrating Accountability • Alumni board achieved 100% giving • Prompt responses to requests for public information • Foundation annual audit • NPR & FCC Compliance
AccomplishmentsImproving Partnerships • Participation on Chattanooga Branding Task Force • Various corporate partnerships for events, WUTC, UC Foundation • Internal partnerships with Admissions, Athletics, Academic Units
AccomplishmentsEnhancing Learning Environment • Alumni Council Scholarship • Various UC Foundation and other sources for scholarships, chairs, professorships, programs • WUTC programming
Objectives • Redesign UTC website; improve navigation & enhance appearance • Redesign undergraduate admissions print materials • Implement alumni board marketing plan • Increase news coverage in selected regional markets • Develop new initiatives in local alumni programming
Objectives (continued) • Increase alumni volunteer pool • Establish more formal Alumni Recruitment Council • Investigate feasibility of alumni class agent program • Increase alumni giving dollars and response rates • Establish and achieve challenging fund raising goals
WUTC • Current state budget: $229,000 • External Funding: $797,501 • Sources of external funds: $ 12,625 Production Income 109,819 CPB Grant Revenue 189,580 Underwriting 232,982 Membership Revenue 252,495 Donated Services
Budget Reductions • $37,148 WUTC • $ 1,747 Univ. Advancement • $ 3,933 Development/Athletic Dev. • $ 3,589 University Relations/Marketing • $ 1,703 Alumni • $48,120
Budget Reduction Consequences • Decreased awareness of UTC programs, recruitment efforts, community participation • Cut or reduce alumni travel to Memphis & Nashville and find different ways to develop alumni leadership groups in those cities; reduce level of support to Atlanta group; less assistance to affinity groups away from Chattanooga