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Strategic University Advancement Report: Enhancing Alumni Engagement and Fundraising Success

Explore the Fall 2013 President's Retreat findings on brand identity, alumni engagement, fundraising successes, and pathways to excellence. Delve into strategies for cohesive image development and cultivating branded initiatives for sustainable fundraising growth.

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Strategic University Advancement Report: Enhancing Alumni Engagement and Fundraising Success

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  1. University AdvancementReport Fall 2013 President’s Retreat August 13, 2013

  2. Initial Observations • Clear brand identity • Strong alumni and community Engagement • Campus engagement and leadership • Record-breaking fundraising

  3. In Pursuit of Excellence • Continued attention to a cohesive image • Enhance alumni engagement • Leverage annual giving programs • Develop “branded initiatives” to guide fundraising

  4. Pathway to Success • Assess strengths and opportunities • Set a vision for the future • Make needed adjustments • Bring resources together: • People • Technology • Campus partnerships

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