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University Advancement

University Advancement. Budget Presentation 2007 - 2008. University Advancement Mission. Support the mission and strategic plan of the University Enhance the interaction between faculty and students Enhance the total campus environment for students, faculty, staff, alumni, and visitors.

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University Advancement

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  1. University Advancement Budget Presentation 2007 - 2008

  2. University Advancement Mission • Support the mission and strategic plan of the University • Enhance the interaction between faculty and students • Enhance the total campus environment for students, faculty, staff, alumni, and visitors

  3. Budget OutcomesFiscal Year Ending June 30, 2006 Department BudgetActualExcess(Deficit) Univ. Adv. 285,822 276,716 9,106 Development 711,128 632,194 78,934 Univ. Relations 343,121 324,377 18,744 U. Rel. Marketing 51,866 119,579 (67,713) Alumni 220,138 176,384 43,754 WUTC 314,565* 314,224* 341* TOTAL $1,926,640* $1,843,474* $ 83,166* *Net of budget revenue account

  4. 2006-07 Allocations • $60,000 Development position plus benefits • $50,000 Marketing (K Account) • $50,000 Growth monies applied to campaign costs

  5. AccomplishmentsClaiming the Assets of Technology • Alumni e-newsletter • Online alumni updates and online giving • Completed installation of WUTC digital transmitter • Federal grant for WUTC digital control room • WUTC simulcast on internet • Funding assistance for technology in classrooms

  6. AccomplishmentsRecruit, Retain, and Celebrate Diversity • Advancement Staff diversity • Alex Haley Scholarships, Chattanooga Yes Scholarships, and related programs • Student Alumni Council Diversity • Diverse membership on Alumni Board and UC Foundation Board

  7. AccomplishmentsPartnerships & Community Outreach • Outside sponsorships for alumni programs • New alumni programming including special community breakfasts with the Chancellor • Monthly public affairs programming • Numerous fund raising partnerships that result in broader partnerships for the Univ. • University Relations increased responsibility and visibility at community programs and events as well as increased statewide presence

  8. AccomplishmentsDemonstrating Accountability • WUTC annual federal audit • Various alumni surveys & evaluations • Detailed fund raising statistics including development cost per dollar raised • Tracking for responses from selected advertising placements • New alumni and development critical success factors as part of new system program

  9. AccomplishmentsEnhancing Learning Environment • Fund raising support for buildings, grounds, and equipment on campus • Various UC Foundation and Alumni Office sources for scholarships, chairs, professorships, programs • WUTC programming

  10. AccomplishmentsAssessment to Drive Institutional Effectiveness • WUTC ratings, underwriting, and on-air fund raising • University Relations measurements for client support such as Admissions, Graduate School, Alumni & Development, Athletics, and others • Alumni & Development: Critical Success Factors

  11. AccomplishmentsInternationalization & GlobalizationStudent Access & SuccessService Learning & ResearchEconomic Development Partnership with Region • Campaign priorities for scholarships, professorships, chairs, programs • Alumni programs • International student recruitment marketing package • Chamber of Commerce relationships

  12. AccomplishmentsWUTC • Record setting on-air pledge drives • Strong underwriting results • Ratings success; up in all areas that involved programming changes over the past two years • Operate 24/7 in analog and digital and simulcast on the web

  13. AccomplishmentsUniversity Relations • Launched the ongoing “We Shall Achieve” campaign • Redesigned Admissions publications package and website to reflect “Achieve” • Oversaw adoption of the “fUTure” campaign • Implemented updated UT logo • Redesigned new web template for upcoming system profile

  14. AccomplishmentsAlumni • Breakfasts with the Chancellor • Dinners with 12 strangers • Special high school partnership • Career mentoring partnership with Placement • Highly successful Homecoming weekend (programming, constituent groups, attendance) • Highly motivated and involved alumni board

  15. AccomplishmentsDevelopment • Campaign results to date: Overall Progress Progress by Giving Categories Progress by Purpose

  16. New Assessment PlanFor Alumni and Development Critical Success Factors for 2007 UTC portion of system-wide shared goals • $12.35 million new commitments • $... Million in planned gift growth • Endowment and Capital growth

  17. New Assessment PlanFor Alumni and Development Critical Success Factors for 2007 Alumni • 20 quality alumni events • Initiate 3 quality programs to encourage interaction of alumni with current students and with other alumni including specifically those among the young alumni.

  18. New Assessment PlanFor Alumni and Development Critical Success Factors Development • Solicit & recruit campaign leadership • Complete campaign case statement • Complete campaign plan document • Conclude planning for family campaign • Solicit 10 prospective donors of $1 M & up

  19. Three-year Budget Plan Line Item07-0808-0909-10 Marketing Chronic Deficit 35,000 - - Campaign Expenses 15,000 10,000 - Alumni Communications 63,000 70,000 5,000 Staff Writer 33,000 - - Univ. Relations Designer - 33,000 - Alumni Regional Programming 3,000 3,000 3,000 Alumni Constituent Programming 5,000 11,000 2,500 Addn’l Alumni Asst. Director - 50,000 - Half-time Alumni Admin. Assistant - 13,000 - Partially restore previous WUTC cuts 10,000 10,000 10,000 Admissions Recruitment 15,000 15,000 15,000 Operating, supplies, travel (dev ofc) 5,000 1,500 1,500 Operating, supplies, travel (alumni) 1,000 - - TOTAL $185,000$216,500$37,000

  20. Moving Forward

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