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Important

Important. If you have created Bit.ly URLs for articles in Business Source Complete, please see Slide 25 for important info. “Staffing Our Stores” – The Target Consultation Project. Ms. Shana Gass, MSLS, MS sgass@towson.edu Business Librarian Fall 2010. Key Starting Points for Research.

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  1. Important • If you have created Bit.ly URLs for articles in Business Source Complete, please see Slide 25 for important info.

  2. “Staffing Our Stores” – The Target Consultation Project Ms. Shana Gass, MSLS, MS sgass@towson.edu Business Librarian Fall 2010

  3. Key Starting Points for Research • Cook Library: http://cooklibrary.towson.edu • We have Subject Gateways (with specially selected sources) for: • Business • Human Resource Development * • Economics • Not every database mentioned in this PPT is represented on these 3 gateways. If you don’t see a link on a gateway, go to the whole list of Research Databases.

  4. Company Background • LexisNexis Academic (library database) > Company Profiles (left side of page) > *search for Target as Company Name and *select Source: Hoover’s before searching • Target corporate website > Investor Relations • Annual Report/10-K, pressroom (these are press releases) • Remember info from Target’s page is all from the company’s own point of view!A fine place to start your research, but don’t let it end there!! Continue on to the Big 4 business article databases to find articles about Target or any other company.

  5. Industry Background • Standard & Poor’s Net Advantage (library database) > Industry Surveys > Retailing: GeneralRetailing: Specialty may also be interesting. • The National Retail Federation is a major trade association for this industry. • Does it address staffing issues? • Remember that this org. represents employers, not employees.

  6. Human Resources Background • Society for Human Resource Managementhttp://www.shrm.orgProfessional org. for HR field. Includes glossaries, other info. Not all info free for non-members • Sage Reference Online [library database] includes: Encyclopedia of Career Development;Encyclopedia of Industrial and Organizational Psychology

  7. “Generations” What do Millennials want from work? There is tons of research on this • The MillennialsBook On Reserve at libraryRESERVES HC110.C6 M479 2009 • Search WorldCat TU for more books (Books search on library website) • Search for articles in Business Source Complete, Human Resources Abstracts databases, etc. Note: There are some other terms for the Millennial generation. Can you think of any? Are there other terms that might apply to the workforce Target is angling for?

  8. Careers • Take a look at the Target Careers website! • Which positions are advertised? Requirements? • Which audiences are they trying to appeal to? • What is the job application process? Are there other ways to apply other than online? • Information about recruiting? • O*Net – classifies careershttp://online.onetcenter.org • Occupational Outlook Handbook – what skills & training do particular jobs require? How much do they pay? (even by state/metro…)http://www.bls.gov/oco/ • Also check Sage Reference Online database – it includes Encyclopedia of Career Development • Re: campus recruiting, the TU Career Center would be a valuable resource.

  9. HR Research & Scholarship[library databases] • Business Source Complete > Refine your results > Source Types: Academic Journals • Human Resources Abstracts • Emerald • Also consider: • PsycINFO(psychology, some coverage of work environment, attitudes, stress, etc.) • Education Research Complete (covers topics such as vocational guidance & career development) • Academic Search Premier (a little of everything!)

  10. HR News[in the “Big 4” business article databases] Big 4 tips • Business Source Complete > Refine your results > Source Types: Magazines, Newspapers, Trade Publications • Factiva: > use DJ Intelligent Indexing for Labor/Personnel Issues • LexisNexis Academic > click News (left side of page) for best options • RDS Business Suite > Advanced Search > UNcheck everything but Business & Management Practices tab > select Human Resources for Department For broad HR trends, look out for trade publication articles (will include HR-specific journals such as HR Magazine)

  11. Recruiting & Retention • You’ll be relying heavily on HR Research & News resources in previous slides. • Remember the “Millennial” (or other generational) angle • What would attract you to a job? • What would entice you to stay? • What is the difference between a job and “a career”?

  12. Branding & Marketing • In addition to Business/HR-related databases, consider: Communication & Mass Media Complete database – lots on advertising/communication • Who looks at job sites?SRDS Media Solutions database > Consumer Media Advertising SourceInfo about advertising in particular media outlets. Media kit links give demographics for each. • Pew Internet & American Life ProjectHow do Americans use the Web, social media, etc.? Though these themes are labeled Branding & Marketing, there may be other search terms that are more on-point.

  13. Diversity • Hot topic in HR • Search Business Source Complete, Human Resources Abstracts, Emerald databases • Key (legal) resource: http://www.eeoc.gov

  14. Guests • This is a hot topic in retail! • Which phrase would capture the essence of this subject? (Hint: guest is Target-speak for what?)

  15. Guests • It might be interesting to know more about the “guests” at Target… • To find out about their demographics, see Mediamark Reporter database – will cover people who have shopped anytime in the last three months up to very frequent Target Shoppers, your choiceThis database requires that you create an individual account. More info on Mediamark(also see Quick Guide)

  16. Competitors • Locate competitors – direct and other relevant ones as defined… • Search by company in Big 4 business databases • Hint: most business databases let you specify you are searching for a company instead of just a keyword – good idea here! • Lots of rankings out there for best places to work!Here’s one: http://www.greatplacetowork.com

  17. Economics • Guide to Economic IndicatorsREFERENCE HC 103.F9 2006 • Amos World Glossary: http://www.amosweb.com/gls/

  18. Economy & Trends • US Census (demographics): • American Factfinder: http://factfinder.census.govAmerican Community Survey provides updated info • Census.gov > Projections • Bureau of Labor Statistics: http://www.bls.gov • National Bureau of Economic Research: http://www.nber.org/This is the org that “declares” economic cycles such as recessions! • Dismal Scientist: http://www.economy.com/dismal • NYT - Times Topics: http://topics.nytimes.com/top/reference/timestopics> United States Economy • Recovery.gov [US government site re: American Recovery and Reinvestment Act of 2009]

  19. Job Trends • Try this database: CQ Researcher • Recent issues on Job Outlook, etc.

  20. Economic Indicators & Other Statistics • Bureau of Economic Analysis: http://www.bea.gov • Conference Board - Economics: http://www.conference-board.org/economics • Economagic Time Series: http://www.economagic.com • FedStats[government statistics portal]: http://fedstats.gov • Liber8 – St. Louis Federal Reserve: http://liber8.stlouisfed.org

  21. Links to Library Database Articles • Business Source Complete and other library databases from EBSCO include special links you can use that are stable and accessible from off-campus. You MUST use the Permanent Link (Permalink) • Where is the permalink? See next slide. • Do not assume that links in other databases are accessible – email/save/print the articles you find

  22. Permalinks in Business Source Complete & Other EBSCO databases

  23. Copy & Paste this link for your bibliography so Prof. Case can view article

  24. Important Note on Bit.ly URLs • I discovered last night that the Bit.ly bookmark URLs I showed several classes how to generate in Business Source Complete are not working. • This is not the Bit.ly service’s fault--EBSCO needs to fix the URL that is being passed to Bit.ly. I’ve contacted EBSCO about the problem. • If you need to recover your link, hopefully you have at least some info about the article (title, author, etc.) If you need help with finding an article again let me know! • In the meantime, just use the long Permalink for EBSCO database articles, including Business Source Complete articles. • I apologize for any inconvenience!

  25. Creating a Durable Link for aLexisNexis Academic article • It is possible to create a “durable link” to an article in LexisNexis Academic. It is much more complicated though. • If you want to try this for an article you’ve located, go here & follow the steps:http://www.amdev.net/lna_article_link.php • These links will only work on-campus.

  26. Questions? • Email Shana: sgass@towson.edu

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