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Transforming Iceland: Year-Round Destination Campaign Targeting Affluent European Trendsetters

The "Inspired by Iceland" campaign aimed to reshape perceptions of Iceland as a year-round holiday destination for affluent trendsetters across Europe. In collaboration with Brooklyn Brothers, Islenka, and AOL, the campaign featured a compelling 12-minute documentary titled ‘Islander’ hosted on HuffPost UK, a captivating 60-second video trailer, and innovative sponsored content. The strategy generated over 400,000 views, a 23% click-through rate, and substantial engagement on social media, showcasing Iceland's allure as a unique travel choice and achieving a 4:1 ROI.

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Transforming Iceland: Year-Round Destination Campaign Targeting Affluent European Trendsetters

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  1. Inspired By Iceland case study Campaign Objective Promote Iceland as a year-round holiday destination. Target and engage affluent trendsetters across Europe goviral Solution In partnership with Brooklyn Brothers, Islenka and AOL, a cross platform campaign was distributed. • A 12-minute exclusive documentary on Iceland, ‘Islander,’ hosted on HuffPost UK Inspiration • A 60-second video trailer distributed across goviral’s network of premium publishers in key European markets • The first Project Devil ad to feature a live camera feed • Sponsored content with the theme, ‘Inspired by Iceland,’ across The Huffington Post UK • Results • +400,000 gv views delivered • 23% CTR from trailer to site • +40.000 Views of 12min film • +1mil pv’s of articles on Iceland • 1 in 5 users did social action on page • 13% Engagement rate on Devil Ad • + 4:1 ROI on media

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