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WELCOME To The Santa Cruz Beach Boardwalk

WELCOME To The Santa Cruz Beach Boardwalk. OUR MOTTO. “NEVER A DULL MOMENT !”. OUR VISION STATEMENT. TOGETHER. we provide. F U N ! ! !. Santa Cruz Seaside Company. Formed in 1915 out of a re-organization of the bankrupt Santa Cruz Beach Company A closely held California corporation

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WELCOME To The Santa Cruz Beach Boardwalk

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  1. WELCOME To The Santa Cruz Beach Boardwalk

  2. OUR MOTTO

  3. “NEVER A DULL MOMENT !”

  4. OUR VISION STATEMENT

  5. TOGETHER we provide FUN !!!

  6. Santa Cruz Seaside Company • Formed in 1915 out of a re-organization of the bankrupt Santa Cruz Beach Company • A closely held California corporation • More importantly, it’s…

  7. …a Family Business • Canfield family involvement since 1928 • Laurence Canfield, President in 1951 • Charles L. Canfield, President since 1984 • Tom Canfield, VP BW Ops • Board of Directors • Long term dedicated employees

  8. Santa Cruz Seaside Companyowns and operates • Santa Cruz Beach Boardwalk • Cocoanut Grove • Boardwalk Bowl • Sea & Sand Inn • Carousel Motel • Residential/Commercial Properties

  9. Santa Cruz Seaside CompanyInvestment Business Relationships • Toyota of Santa Cruz • Subaru of Santa Cruz • Chardonnay Sailing Charters • San Diego Coaster Company • Restoration of Belmont Park in San Diego

  10. CORE BUSINESS

  11. Established in 1907 CELEBRATING IT’S101st SEASON THIS YEAR

  12. The only continuously operating seaside amusement park on the West Coast

  13. Visitation Profile

  14. ANNUAL ATTENDANCE Estimated at +/- 3 Million Visitors Dedicated +/- 1.8 Million 60% Casual +/- 1.2 Million 40%

  15. PRIMARY TARGET DEMOGRAPHIC Families Adults aged 30 - 45 w/kids 9 - 16 yrs

  16. Being Green at the Boardwalk Environmental preservation has been a core value at the Boardwalk for over 50 years

  17. A Legacy of Leadership Beach cleaning - 1950’s Water reclamation - 1970’s Polystyrene ban - 1980’s

  18. Ecotourism is not a new phenomenon

  19. Environmental Efforts • Recycle or reuse 180 tons of material annually • Recycling 1 million gallons of water annually • CG/NK Building Heat Exchanging System - 1983 • Low-flow toilets & waterless urinals

  20. Environmental Efforts • Recycling of oils, electronic & green waste • 1st solar powered trash compactors in Nor Cal • Active participation in Coastal Cleanup Day & Bike To Work Week • Initiated a Marine Science Education Program

  21. Environmental Awards • WRAP Award - Since 1995 • City of Santa Cruz Clean Ocean Business - Since ‘04 • MBNMS Reflections Award - 2003 • CA Ecotourism Business of the Year - 1995 • Ecology Action Environmental Business of • the Year - 1995 • SC County Sustainable Quality Award - 1995

  22. Boardwalk is a smoke free facility

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