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INTEGRATED MARKETING SOLUTIONS PowerPoint Presentation
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INTEGRATED MARKETING SOLUTIONS

INTEGRATED MARKETING SOLUTIONS

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INTEGRATED MARKETING SOLUTIONS

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Presentation Transcript

  1. INTEGRATED MARKETING SOLUTIONS

  2. Integrated Marketing Solutions • Strategic, turn-key programs • Maximize your print campaign • Expand your reach • Enhance your existing programs • Lower your effective CPM

  3. MaxIdeas • In-book advertorial program • Receive bonus circulation, frequency and exposure in a selection of the world’s most influential magazines • MaxIdeas (Luxury) can include any of the following titles: Architectural Digest, Bon Appétit, CondéNast Traveler, Details, Golf Digest, GQ, The New Yorker, Vanity Fair and Wired • MaxIdeas (Women’s) can include any of the following titles: Allure, Bon Appétit, Lucky, Glamour, Self, Vanity Fair andVogue • Includes headline, up to 85 words of copy, URL and hi-res image. • Circulation, magazines and markets are based on availability

  4. MaxTravel • In-book advertorial program • Receive bonus circulation, frequency and exposure in a selection of the world’s most influential magazines: • MaxTravel caninclude any of the following titles: Architectural Digest, Bon Appétit, Condé Nast Traveler, Details, Golf Digest, GQ, The New Yorker, Vanity Fair and Wired • Includes headline, up to 85 words of copy, URL and hi-res image • Circulation, magazines and markets are based on availability

  5. Bonus Paging • Full-page bonus ads • Helps to broaden your reach • Delivers extra circulation in target markets or secondary markets • Based on availability Bell & Ross ran bonus pages in select titles that were not part of its print schedule to support its secondary target of women.

  6. MaxCards • High impact on-page unit • Wallet-sized cards help you ad creative work harder • “Share of wallet” VIP or loyalty cards, content, retail promotions, gift cards and more • Specs: • Finished size – 2 1/8” x 3 3/8” • Coated plastic stock • Four color front, one color back Bonefish Grill used MaxCards to offer readers a complimentary pairing plate

  7. MaxNotes • High impact unit – on page • Sticky reminder notes affixed to your ad allow your message to literally pop off the page • Drive to retail or online, a special offer, or a market-specific message • Specs: • Finished size – 2 13/16” x 3” (live area is 1/16” from all four sides) • Standard color “buff yellow,” additional colors available. Myriad provided SELF readers in southern markets with a removable list of “Things to Do” to identify their risk of breast or ovarian cancer.

  8. Sampling Events • Hand-to-hand distribution at high-traffic areas, events, festivals and races Venues • Product/literature displayed and distributed at relevant venues • Venues include doctors’ offices, fitness centers, gyms, salons and golf clubs Supermarket • In-store sampling events with product demos, coupons and in-store display BCBS Florida distributed brochures at fitness clubs throughout Florida.

  9. Subscriber Lists and Mailings • Access to Condé Nast subscriber lists • Enhance or execute a direct mail campaign by reaching subscribers from any Condé Nast magazine • Names targeted by geographic, demographic andpsychographic criteria (Zip code, age, household income and purchasing habits) • Names/address provided for one-time promotional use (labels, on disk or via email to mailing house)

  10. Email Campaign • Targeted custom email blast • Create, design, distribute and track a custom e-mail campaign • Targeted by demographic, geographic and psychographic criteria • HTML email can include content, special offer, call to action and link back to website • Deployed to opt-in consumers two times Email deployed to 25,000 targeted consumers promoting special incentive to receive $30 spa card with gift card purchase of $200+

  11. Digital Opportunities • Custom internet program • Standard display units • Ads run on an online network comprised of over 1,000+ contextually relevant websites • Exposure delivered in your most importantmarkets • Targeted demographically, geographically,behaviorally and contextually PNC’s Wealth Management online campaign delivered 3 million impressions. The ads targeted high net worth adults, ages 40-60 with HHI $250K+ who are investors and travelers.

  12. Custom Events • Designed tomeet client’s objectives • Invitations inviting industry trade, top customers, prospective clients or general public • Promotional event signage and décor • Event draw such as a book author or industry expert for keynote speaker • Catering for cocktail party, wine tasting, business breakfast or lunch • Event branded gift bags with promotional gift • On-site raffle or sweepstakes for lead collection Custom small business breakfast for Regions Bank at The Biltmore Hotel in Coral Gables included custom sweepstakes to win the Region’s bike and guest speaker, marketing specialist, Rohit Bhargava.

  13. Sponsorships and Events • Identify and execute strategic partnership • Industry trade show, workshop or conference • Arts, cultural or entertainment related event, show or exhibit • Fundraising community event (bike run, race, etc.) • Seasonal festivities (Spring Fair, Oktoberfest, etc.) • MediaMax will implement all sponsorship elements including promotions, on-site sampling and custom elements Tribe Origins Hummus’ Sponsorship of Susan G. Komen, San Francisco Race for the Cure

  14. Event Support • Support or enhance an existing event, trade show, party or promotion • Invitations or email invites • Subscriber names • Signage or counter cards • Magazines, gifts or premiums for gift bags • Trip or other prize package to be raffled off at event(s) • Entertainment or event draw 1 Email promoted Simon Malls fashion events

  15. The Condé Connection • Leverage the power and prestige of select titles • “As seen in” counter cards • Branded email blasts, newsletters or promotional pages in-book or online • Exposure at signature events • Magazines for event attendees Damiani counter cards promoted its appearance in Architectural Digest and Vanity Fair.

  16. Outdoor Solutions • Increase your advertising impact outdoors • Branded bus shelters • Moving billboards • Geographically and demographically target your audience

  17. INTEGRATED MARKETING SOLUTIONS