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Branding in the Age of the Internet

Branding in the Age of the Internet

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Branding in the Age of the Internet

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  1. Branding in the Ageof the Internet

  2. OUTLINE • Introduction • Role of Internet • Importance of Branding • Take Away

  3. Introduction • Branding is used to create a significant presence in the market for the purpose of attracting customers and converting them to loyal consumers. • The process involved in creating an exceptional name and image for a product in the consumers' mind can be accomplished through advertising campaigns with a consistent theme among other strategies. • This is why Lien Design pays serious and creative attention to branding.

  4. Role of Internet • Creating a unique name and product design is not only essential to the success of a company, it also determines the lifespan of the company. So you have successfully created your brand, what next? • Now this brings us to the internet, the world is fast changing and if you want to succeed in the business world, you need to change along with it. • As technology keeps evolving, the internet has become more pivotal and useful to every business that they can now afford to control effectively the Internet’s power in bringing their products and services to their costumer’s doorstep. 

  5. Importance of Branding • Although, it is still possible to build a systematic, consistent, and strong internet presence that your consumer can bond with emotionally. • This process is called Branding and it plays an integral part in creating a profitable Internet marketing campaign. • Smaller companies can appoint any Internet marketing company of their choice to do parts of their Internet marketing or engage a consultant.  Commissioning an Internet marketing company to do branding can be cost effective and less stressful.

  6. Take Away • There are some other factors which will embark the Business identity is Online Reputation, Audience know your audience and Consistent of the brand. • Finally, Branding in the age of internet has taken another dimension. This means that with the proper tool on the ground and the right manpower, you can be the next big brand globally. • It’s important you take your business to the global market with the help of the internet. Lien Design can shape your brand creatively to make your products and services standout and withstand competition.