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Persuasive Media

Persuasive Media. Where can you find persuasive media?. in print (newspapers, magazines, etc.) on television (commercials) on the web (banner ads). THE PURPOSE OF PERSUASIVE MEDIA. To persuade you to buy a product To persuade you to take action To persuade you to adopt a way of thinking.

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Persuasive Media

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  1. Persuasive Media

  2. Where can you find persuasive media? • in print (newspapers, magazines, etc.) • on television (commercials) • on the web (banner ads)

  3. THE PURPOSE OF PERSUASIVE MEDIA • To persuade you to buy a product • To persuade you to take action • To persuade you to adopt a way of thinking

  4. Elements of Persuasion • Elements of Persuasion include any strategy used to influence the thoughts and actions of the audience. • i.e. Ethical, Emotional, and Logical Appeals • i.e. Fallacies

  5. Persuasive Appeals

  6. An Ethical Appeal (Ethos) projecting an impression that you are someone worth listening to, an authority on the subject, and someone who is likable and worthy of respect Persuasive Techniques

  7. An Emotional Appeal (Pathos) an attempt to cause an emotional response Persuasive Techniques

  8. A Logical Appeal (Logos) using the logic of facts and statistics to persuade Persuasive Techniques

  9. Beware of Fallacies! a.k.a. false arguments or persuasive tricks

  10. Can we let a shrimp like this run our great country? Ad hominem (“against the man”) saying something that draws the audience’s attention to the distasteful characteristics of the opponent Persuasive Techniques (Fallacies)

  11. Do you find me distracting? The Red Herring something that misleads or distracts from the relevant or important issue Persuasive Techniques (Fallacies)

  12. The Straw Man misrepresenting or distorting someone's argument to make it easier to attack Persuasive Techniques (Fallacies)

  13. I am what I am. Begging the Question failing to prove anything other than what is already assumed Persuasive Techniques (Fallacies)

  14. The Slippery Slope saying that if we allow A to happen, then Z will eventually happen too, therefore A should not happen Persuasive Techniques (Fallacies)

  15. When did you stop beating your wife? The Loaded Question asking a question that assumes guilt What is the best thing about being short? Persuasive Techniques (Fallacies)

  16. Testimonial a person's written or spoken statement praising the virtues of a product Persuasive Techniques (Fallacies)

  17. The Bandwagon Suggesting that everyone is using the product so you should too Persuasive Techniques (Fallacies)

  18. When you are analyzing persuasive media… • Study the graphics. • images • colors • arrangement • Study the text. • typeface • size • arrangement • What messages do these elements convey to you?

  19. If words appear in the media… • Study the language. • What words are used? What do they mean?

  20. When you are analyzing persuasive media… • Ask yourself: • Who is the audience? • What is the purpose? • What is the message?

  21. Try it! • Directions: Analyze the milk advertisement on your own notes sheet.

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