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The New Networking

The New Networking

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The New Networking

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  1. The New Networking Successfully blending new online tools and traditional communication skills www.karensouthallwatts.com

  2. Everything old is new again www.karensouthallwatts.com

  3. The evolution of networking Intellectual advancement groups & salons www.karensouthallwatts.com

  4. Who’s online? • Thought leaders • Followers • Friends • Problem children www.karensouthallwatts.com

  5. Expectations and instant response • I didn’t reply to your text because… • I’m driving! • I’m in a meeting • I need to research the answer • I’m eating, bathing, napping… • My phone battery is dead ?1 www.karensouthallwatts.com

  6. Everyone’s a writer ?2 www.karensouthallwatts.com

  7. There is no tone of voice online Emotionally charged words • Political terms • Religious terms • Racial terms • Comments on intellect www.karensouthallwatts.com

  8. There are only 24 hours in a day www.karensouthallwatts.com

  9. Your social media/networking plan Figure out what you want to accomplish • Select your channels • Klout vs. Kred • Real world results www.karensouthallwatts.com

  10. Other measures of results • Clicks thru to your registration form • Scheduled face-to-face meetings • Products sold • Dollars raised ?3 www.karensouthallwatts.com

  11. Meet the $68 man • $50 to buy Twitter followers from fiverr.com • $18 to set up a Wordpress website = instant expertise www.karensouthallwatts.com

  12. The Big 3 • Big, purely social roots, growing business applications • Professional, targeted • Fast, fluid, pointing device www.karensouthallwatts.com

  13. Worth 1000 words • Established, show-and-tell • Visual plus followers and email updates • Free & pro levels; common section for use with link back www.karensouthallwatts.com

  14. More like real life? • Only one-third of users are American, and only half speak English. • Nearly half of all Google+ users are between the ages of 18 and 24, and more than one-third are students.  www.karensouthallwatts.com

  15. Dust off your old school skills Retweets, endorsements, follows, re-posts, virtual introductions, recommendations… www.karensouthallwatts.com

  16. Nurture before asking “Never ask a favor of someone till they have had their dinner.” Anonymous www.karensouthallwatts.com

  17. Follow-up and Follow Through www.karensouthallwatts.com

  18. Practical and cautionary tips ?4 www.karensouthallwatts.com

  19. Share your tips www.karensouthallwatts.com

  20. Basic LinkedIn • Photo • Completed profile • Add skills • Discussions www.karensouthallwatts.com

  21. Facing Facebook • Why are you here? • Shifting sands www.karensouthallwatts.com

  22. Sweet Tweets • Photo or logo? • Timing • DMs • Watching #hashtags and @ • Short, sweet, retweet www.karensouthallwatts.com

  23. Quick Tips • Never post when you are drunk, angry, sleep deprived etc. • Repost content to hit more time zones • Double check news www.karensouthallwatts.com

  24. Daily Weekly 1-2 times a month Monthly Quarterly Every 6 months Posts and Tweets: Content Connection Casual LinkedIn discussions Serious blog comments Post a blog Submit an article online Send newsletter Have a Facebook contest or a sale Evaluate results and modify the plan Wrap It Up Have a plan Know your people Budget your time Sample social media schedule www.karensouthallwatts.com

  25. Questions? @askkaren on Twitter LI Blog www.karensouthallwatts.com