1 / 33

Website Strategy Workshop: Branding, Content, and Design

Join us for a comprehensive workshop where we will define brand values, understand site objectives, prioritize audiences, and create user journeys. We will also cover content types, site structure, and design ideas.

lindsayb
Télécharger la présentation

Website Strategy Workshop: Branding, Content, and Design

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Monday

  2. Summary Monday’s objectives: - define brand values and KSPs - understand main site objectives - define success criteria of site - decide on main audiences - prioritise audiences - understand audience ‘top tasks’ - develop key user journeys

  3. 9:30 - 9:45 Introductions - people - roles - agenda

  4. 9:45 - 10:30 Reviews summary

  5. 10:30 - 11:00 Reviews summary - follow up discussion

  6. 11:00 - 12:00 Brand values Key selling points of firm

  7. LUNCH

  8. 13:30 - 14:00 Site objectives Measurements of success

  9. 14:00 - 15:00 Audiences and their requirements - top tasks

  10. 15:00 - 15:30 Prioritisation of audiences

  11. 15:30 - 17:00 Develop key user journeys

  12. Tuesday

  13. Summary Tuesday’s objectives: - define site content types - create a site structure - decide on initial site labelling - create hierarchy of content - create wireframe layouts of key pages

  14. 9:30 - 10:00 Define - primary content types- secondary content elements - key fields in content types

  15. 10:00 - 10:15 Content Mapping review

  16. 10:15 - 11:15 Site structure and labelling

  17. 10:15 - 11:15 Mobile design exercises exploring key landing pages - home - person - practice - other (time permitting)

  18. LUNCH

  19. 13:30 - 14:30 Content and key messaging - home, - practice - person - other (time permitting)

  20. 14:30 - 15:15 '6-up' design exercise

  21. 15:15 - 17:00 Wireframe key pages (incorporating design pattern audit)

  22. Wednesday

  23. Summary Wednesday’s objectives: - define brand values / words - define strengths/weaknesses current site - create moodboard ideas - decide on mood words to take forward

  24. 9:30 - 10:00 Review branding ‘words’ “if BuckleySandler was a famous person”

  25. 10:00 - 10:30 Review current site design

  26. 10:30 - 11:00 Design a reception area exercise

  27. 11:00 - 11:30 Review reception area exercise Pull out common themes compare with branding words

  28. 11:30 - 12:00 Design inspiration - aspirational sites - competitors

  29. LUNCH

  30. 13:30 - 14:30 Collaborative mood boards exercise (bearing in mind “key” words)

  31. Colour palettes https://color.adobe.com https://coolors.co Images / textures http://librestock.com/ http://www.fotosearch.com/ Google Images Fonts http://www.fonts.com https://www.google.com/fonts

More Related