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Company

Company. Caerano San Marco, 21 giugno 2013 Contents Company Structure Product Mission. Company. 1) The history

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Company

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  1. Company

  2. Caerano San Marco, 21 giugno 2013 Contents Company Structure Product Mission

  3. Company 1) The history • GitexS.r.l. wasborn in 1992 and in 2001 had made amerger with Green Point Ltd and therefore Gitexpoint Srl was born. These two companies have a long experience in the sporting goods market. • The passion for the world of sport has always characterized the company that has grown to gain leadership in the distribution of major sports brands, where quality, image, specialization, technology and price are combined to be within the reach of all. • Known for the great quality and timeliness of the service, thanks to the solid knowledge of the market and the daily commitment and professionalism of staff and specialist retailers, the most demanding sports have always been satisfied with the offer of a wide range of articles for those who practice sport, winter or summer, indoor or outdoor.

  4. Company • The company philosophy is to offer a brand for every need, where the sport is understood as outdoor life, not necessarily competition, but free time to devote to themselves and to recharge the energy spent. • The company's success is closely related to footwear and sports district of Montebelluna that can, with good reason, be considered one of the largest districts in the world of sportswear to high-tech. • In the years have changed certain products (bicycle industry, footwear), while others still continue to accompany the activity of Gitexpoint Srl (golf, basketball, skiing). • The company has its headquarters in Caerano San Marco (TV), with offices and showrooms covering an area of about 800 square meters and a warehouse of over 3,000 square meters, on which has been recently installed a photovoltaic system of 99 kW for meet its electricity needs.

  5. PRODUCTS GitexPoint S.r.l. hasgot 4 commercial souls: • 1 • New ownership: “SPYKE” MotorbikeClothing production and distribution • 3 • Own Brand “TRILOXY” Technical Clothing production and distribution GITEXPOINT SRL PRODUCTS: • 2 • Own Brand “HYRA” Skiwear production and distribution • 4 • Sport Brands exclusive distribution for Italy

  6. A ) “SPYKE” product Spyke is the latest brand joined the Gitexpoint Srl. It is currently run business rental.The brand is well known in the world market for the production of specialized clothing for motorcycling, because the distribution is, in fact, in all countries where competitions are held motorcycling.Throughout the design, development, construction of prototypes, samples and fitting are made in Italy, while, for obvious economic necessity, are produced in the Far East.The catalog highlights the variety of products, for a motorcyclist very demanding and quality-conscious, dressing it in a quality way , including the technical underwear, and always with an excellent value for money.

  7. b) “HYRA” product "Hyra" is the trademark which Gitexpoint Srl acquired in 2010, styling and design are maintained and followed directly by the company (both internally and externally, but always in Italy), while production - carefully monitored and controlled by Italian staff of confidence - is concentrated in the Far East.The brand is linked ski clothing of quality, but aimed at a segment of the market average, is a product aimed primarily at the specialist shop and not to the large-scale distributionThe catalog on the one hand is limited in the type of product (almost exclusively jackets and ski pants), but on the other hand the variety of patterns and colors is particularly marked.

  8. c) “Triloxy” product "Triloxy" is another trademark of Gitexpoint Srl. 100% Made in Italy.It is a range of products that keeps the body temperature constant and sensibly reduces the effects of thermic changes. The special mix of Skin Fusion, Skin life, Silver fiber and hollow fiber grants the following features: high comfort and well-being, odour control and antibacterial effect, radiating and reflecting, anty-humidity effect, durable, easy to clean. All products: shirts, pants, socks are studied to be worn in different situation: sport activities, free time, normal life and in everyoccasion.You can combine special exclusiveTriloxyactivetreatments with Triloxygarments to improveyour performance.

  9. d) Distribution for Italy The company currently distributes an exclusive license for Italy as many as 9 sports brands of international importance.Among the major brands, both in terms of turnover, both in terms of reputation, include:

  10. Spyder Nike golf Zamst Everlast(fitness/boxing equipment)‏ ‏

  11. 3 – Distribution Structure Employees : 20 Sales Force : network of 12 agents throughout the Italian territory. Customers: nr 600 indipendent customers of medium / High level On line sales No GDO (Intersport , Cisalfa, Sport Alliance, Decathlon, Auchan)‏ Distribution: wehaveabout40 distributorsin severaleuropeancountries, aswellasUsa, Canada, Libano, Australia, ecc.

  12. Potentialgeographicalcoverage Our distribution covers 100% of the Italian territory.For Trademarks property (HYRA, TRILOXY and SPYKE) the potential is very broad and ambitious We hope to have, within the next 2 years 40 distributors for the Hyra brand as well as for SPYKE, thanks to the presence in major trade fairs.For the brand SPYKE our commitment is primarily aimed towards the good growth markets (Russia and Brazil), Emerging countries (Australia) and to the large U.S. market.

  13. 1 • New ownership: “SPYKE” MotorbikeClothing production and distribution GITEXPOINT SRL PRODUCTS:

  14. BACKGROUND AND FUTURE

  15. Starting business in 1979 with Fulvio Bizzotto, producinglabelled and OEM cross and off-road apparel • Starting to engeneerleatherracingsuits to support top riders in 1988 • In 1996 Spyke becomesone of the major manufacturers of leathersuits and jackets

  16. Since 1997 top-riderswearing Spyke leathersachieve top positions and win world championships in the major categories • Year 2000: Spyke isrecognizedasone of the leadingItalianbrands for motorcycletechnicalapparel

  17. October 2012: the company changes to a new OWNERSHIP and entersinto the Group of Companies of GITEXPOINT Srl • SinceJanuary 2013: The company undergoes a deeprestructuring by creating a new team in Product-Design, Logistics and Sales. Phase “2” of the NEW Spyke beginns.

  18. NEW ERA – NEW LOGO OLD LOGO NEW LOGO

  19. WHAT IS SPYKE? • SPYKEis an ITALIAN BRAND specialized in the production of garments for bikers • SPYKEis the BRANDthatconveyspassion to design and create technicalclothingthat can enhance the look and performance of the bikers! SPYKE’S MISSION is to be constantlyevolvingeachcollection by creatingtechnical and innovative productsat the best possibleprice. • SPYKEhas a PHILOSOPHY of brand to create a sort of “motorscene” wherethere are no worriesbut just fun and saferiding!

  20. MARKET POSITIONING MOTORCYCLE APPAREL MARKET: Thereare 3 big areasconcerning the motorcycleapparel market: RACING TOURING/OFF ROAD URBAN TOURING /OFF ROAD: DAINESE REV’IT BMW IXS SPIDI CLOVER HELD SPYKE OJ SCOTT MACNA RACING: ALPINESTARS DAINESE AXO SPIDI IXON URBAN: TUCANO OJ SPIDI DAINESE BLAUER SPYKE

  21. RACING PHILOSOPHY

  22. RACING WORLD • Professional riders • Supersport & Sport riderscloselybounded to theirpassion and looking to quality, design, safety, comfort • Keywords: Performance, Protection, Competition

  23. TOURING/ON-OFF WORLD  • travellers, tourists, free spirits, seeking an ‘on the road’ life-style • Ride in couple, alone, in groups • Driven by passion, by desire of moving on 2wheels • Keywords: Comfort, Waterproofness, Breathability, Safety, Product Technology (real features)

  24. URBAN WORLD • Men and women • 18 to 65 yearsold • Frequent or daily use of the motorcycle • Modern, on the go, up-to-date • Keywords: Fashion, Weather resistent, Safety, Fit, Brand Values

  25. NEW LINE SPYKE THE ORIGINAL BIKERS JEANS ALL MADE IN ITALY

  26. Market positioning?

  27. MARKET POSITIONING As far asconcern the prices, wehave 3 big areas: HIGH SEGMENT MEDIUM SEGMENT LOW SEGMENT DAINESE; BMW CLOVER; SPIDI ALPINESTARS; IXS; SCOTT MACNA; HELD; SPYKE REV’IT; AXO OJ; SMOOK; A-PRO HIGH MEDIUM LOW VERTICAL DIVISION

  28. WHERE WE ARE! MARKET POSITIONING POSITIONING VS COMPETITORS High Price BMW DAINESE SPIDI ALPINESTARST CLOVER SCOTT IXON Technical Poorproduct REV’IT HELD SPYKE AXO SMOOK OJ A-PRO LowPrice

  29. WHERE WE WANT TO GO! MARKET POSITIONING POSITIONING VS COMPETITORS High Price BMW DAINESE SPIDI ALPINESTARST CLOVER SCOTT SPYKE Poorproduct Technical IXON REV’IT HELD SPYKE AXO SMOOK OJ A-PRO LowPrice Note: Aggressive in terms of pricebut with an high segmentproduct.

  30. POSITIONING Technical and qualityproduct Ourbet!!! Medium rangeprice

  31. Luca Bono Since 2006 I havebeen the person in chargeof: Sport’s management Marketing and communication Clothingdevelopment and testing

  32. Spyke sport’s management Budget review (adv, events, riders) Riders’ selection Legalagreementswith Team & Riders Moto GP and WSBK racing service on track

  33. Moto Gp & WSBK Racing Service We are developing new technicalsolutionswithour Moto gpriders

  34. Fabien Foret (WSS) Spyke Riders 2013 Michele Pirro (Moto Gp) Ayrton Badovini (WSBK) Michel Fabrizio (WSBK)

  35. Marketing and communication Italian press PR and agreements Advertising agreements and campaign Providing the testerswithtechnical material

  36. Marketing and communication Magazines

  37. Marketing and communication Testers

  38. Marketing and communication Moto gp SBK-SS Naked Off-Road Tester of Motociclismo (2006-2013)

  39. Development and testingof Spyke clothing Racing material (leathersuits, gloves, protection) Touring material (jacket,gloves, pants..) Urban material (jacket,gloves, pants..) Off-road material (jacket,gloves, pants..)

  40. Development and testingof Spyke clothing We test all our materials hard (on track)

  41. Development and testingof Spyke clothing We test all our materials hard (urban and touring)

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