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Vivas Health addresses data quality

On February 13th, 2007, Sean Bellamy presented insights into Vivas Health's strategies for improving data quality. By addressing data integrity, the company aims to enhance customer service, streamline operations, and increase marketing accuracy. Key focus areas include effective communication, operational efficiency, and maintaining a consistent customer experience. Challenges such as poor address quality have hindered organizational decisions and increased costs. Implementing solutions like QuickAddress.Pro has led to improved data quality, reduced admin costs, and better customer profiling, paving the way for future innovation and tailored campaigns.

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Vivas Health addresses data quality

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Presentation Transcript

  1. Vivas Health addresses data quality Presented by: Sean Bellamy Date: 13th February 2007

  2. Introduction • Offering the benefits currently enjoyed by your current insurer and much much more • Increasing levels of cover in all the key areas • Hospitals covered • Overseas cover • Maternity cover • Cover for scan centres • Cover for more primary care practitioners • Bringing customer service and administration to a new level • Value for money

  3. Goals

  4. Goals • Building a BRAND • Maximise on being FIRST • COMMUNICATE more and to the right people • CONSISTANT customer experience and service • Keeping COSTS down • EFFECIENCY through INNOVATION • ACCURATE data capture • All of these have links to DATA QUALITY Dun Leary Dun Laoghaire

  5. Challenges Letters and Applications Advertising Web Intermediaries Call Centre Email

  6. Challenges Poor quality addresses impacted almost every area of our business: • Compromising important organisational decisions • Limited control • Missed opportunity • Increased cost • Limited ability to react • Reduce efficiency • Capturing • Refining • Damage customer relationships • Mailings could be delayed • May not reach their target audience • Increased calls and resends • Poor first impressions

  7. Results QuickAddress Pro has given us: • Increased confidence, integrity and reduced risk • Spelling (Dun Laoghaire x13) • Missing information • Professionalism • Customer service • Improved data quality • Increase marketing accuracy and ROI • Efficiency • Lowering admin costs • Increased speed through fewer keystrokes • Reliability • Fewer returns • Reduced calls • Cost savings • Improved analysis • Better customer profiling • Accurate and controlled campaigns • Reduced wastage

  8. Future • Continuous improvement strategy • Customer Service • Quality • Innovation • CRM • Analysis • Integration and comparison • Customer profiling • Tailored communication • Regional Campaigning • Get away from one size fits all

  9. VIVAS Health addresses data quality

  10. Thank you for listening Presented by: Enter name Date: Enter date www.qas.com

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