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Abercrombie & Fitch: Evolving Sporting Goods Legacy

Explore the transformation of Abercrombie & Fitch, from its founding in 1892 to acquisition by The Limited in 1988 and IPO in 1996. Discover how it became a global sporting goods brand.

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Abercrombie & Fitch: Evolving Sporting Goods Legacy

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  1. Module 2 Andrew DePalma

  2. Company History • Founded in 1892 under the name David T. Abercrombie Co in New York City • The name was changed after Ezra Fitch bought into the company • David Abercrombie left the store • Ezra revamped the company • produced a catalog to reach more customers

  3. Timeline • 1917 - Abercrombie & Fitch was the largest sporting goods store in the world • 1988 - The Limited acquired the company • 1996 – IPO; The Limited retained 84% of the company

  4. NEA Computation

  5. NFL Computation

  6. Check

  7. EPAT Computation

  8. FEAT Computation

  9. Check

  10. Unanswered Questions • Capitalizing leases

  11. Unanswered Questions • Remove depreciation from the SG&A for forecasting purposes?

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