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The Media School

The Media School. The Bill Johnson Group Bill Johnson CEO . What is News?. Hard Feature Sports Business. Understanding TV and Cable. Inside the TV newsroom TV story ideas Real power of TV news Cable TV. Inside Radio. Radio today Fragmentation: Targeting audiences Using radio wisely

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The Media School

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Presentation Transcript

  1. The Media School The Bill Johnson Group Bill Johnson CEO

  2. What is News? • Hard • Feature • Sports • Business

  3. Understanding TV and Cable • Inside the TV newsroom • TV story ideas • Real power of TV news • Cable TV

  4. Inside Radio • Radio today • Fragmentation: Targeting audiences • Using radio wisely • Talks shows • Editorials • Deadlines

  5. Printed Word • Weeklies, small dailies, big dailies • Inside the city room • The Reporters • The Editors • Substance or trash • Background material

  6. Editorial Function • Influencing newspaper editorial pages • The op-ed page • Letter to editor • Opinion pages

  7. The Other Media • Wire Services • Business Press • Magazines • Company new letters • Civil and political newsletter • Internet

  8. Media Strategy • Day-to-day relationships • Crisis plan • Briefing your own troops • Understanding own media people • Creating your own news

  9. News Conference &Talk Shows • What you need to know • Preparation and practice • Maintain control • Visual aids

  10. Journalistic Ethics • Do’s and Don’ts in approaching reporters • The reporter mentality • Pick a fight --- you lose

  11. Tools and Tactics • The news release • Media kit and video news release • Current media list • In-house weekly media review

  12. Q&A • You’ve got the floor. What’s on your mind?

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