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The Media School

Explore the intricate world of media through the lens of The Media School and CEO Bill Johnson. This resource delves into various aspects of news, including hard and feature stories, sports, and business insights. Learn about the dynamics of TV and cable news, the power of radio, and the evolving landscape of print media, including weeklies and dailies. Gain a deeper understanding of journalistic ethics, editorial functions, and the significance of audience targeting. Discover practical strategies for effective communication in today's fragmented media environment.

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The Media School

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Presentation Transcript

  1. The Media School The Bill Johnson Group Bill Johnson CEO

  2. What is News? • Hard • Feature • Sports • Business

  3. Understanding TV and Cable • Inside the TV newsroom • TV story ideas • Real power of TV news • Cable TV

  4. Inside Radio • Radio today • Fragmentation: Targeting audiences • Using radio wisely • Talks shows • Editorials • Deadlines

  5. Printed Word • Weeklies, small dailies, big dailies • Inside the city room • The Reporters • The Editors • Substance or trash • Background material

  6. Editorial Function • Influencing newspaper editorial pages • The op-ed page • Letter to editor • Opinion pages

  7. The Other Media • Wire Services • Business Press • Magazines • Company new letters • Civil and political newsletter • Internet

  8. Media Strategy • Day-to-day relationships • Crisis plan • Briefing your own troops • Understanding own media people • Creating your own news

  9. News Conference &Talk Shows • What you need to know • Preparation and practice • Maintain control • Visual aids

  10. Journalistic Ethics • Do’s and Don’ts in approaching reporters • The reporter mentality • Pick a fight --- you lose

  11. Tools and Tactics • The news release • Media kit and video news release • Current media list • In-house weekly media review

  12. Q&A • You’ve got the floor. What’s on your mind?

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