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Boosting Awareness for Downtown LA: Retail, Dining, and Nightlife Campaign

Our objective is to drive traffic to DowntownLA.com while promoting key retail, dining, nightlife, and hotel locations in Downtown Los Angeles. Building on the success of the 2009 Holiday Hub campaign, we aim to create a multi-station campaign running from November 19 to December 25, 2010. The campaign will span all eight CCLA stations, including KIIS, KOST, MY, 987, HOT, KTLK, KLAC, and KFI, generating buzz and awareness among key demographics and enhancing our opted-in database.

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Boosting Awareness for Downtown LA: Retail, Dining, and Nightlife Campaign

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  1. Objective: Drive more traffic to DowntownLA.com. Create more general market awareness for key retail, dining, nightlife and hotel locations in Downtown Los Angeles. Build upon DowntownLA.com’s opted-in database Concept: Build on the success of downtownla.com’s 2009 Holiday Hub campaign with a multi-station campaign that creates more general market buzz and awareness among key demos. Time Frame: Nov. 19 to Dec. 25, 2010 Stations: All 8 CCLA stations including KIIS, KOST, MY, 987, HOT, KTLK, KLAC and KFI.

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