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This guide highlights effective strategies aimed at improving Cub Scout retention rates, emphasizing the importance of unit-level engagement. With insights from Don Shepard, the Youth Development Team Leader, the document covers best practices like timely den meetings, effective parent communication, and the establishment of den chiefs. The vision is to retain more Cub Scouts and significantly increase participation, projecting a potential lifetime value of over $90 million with a 75% retention rate. Together, we can strengthen our scouting community and ensure each scout's successful journey.
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Don Shepard • Youth Development Team Leader • Program Impact Department • don.shepard@scouting.org
The lifetime value of 500,000 more Cub Scouts at a 75 percent retention rate: $90,214,245
Voice of the Scout
A Key Retention Tool Program Planning Conference
High Performing Healthy New Packs
A Key Retention Tool Handbooks 45% in 2012
Bobcats For All in 60 Days In 2011 • 618,915 Cub Scouts were registered. • 284,498 Bobcat ranks were recorded—that’s only about 46 percent of all Cub Scouts.
Communicate Social Events Bonding
Takeaway Actions to Implement Best Practices • Handbooks for all Cub Scouts • First den meeting within seven days • Earn/receive Bobcat rank, 60 days • Frequent communication to parents • Den Chief for every den • Orientation, selection, and training • Annual unit program plan
THANK YOU! • Don Shepard • Youth Development Team Leader • Program Impact Department • don.shepard@scouting.org
Cub Scout Retention Toolbox