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Starting point. Systematic of development of sport event impact tool. hosting an sports event?. criteria for measuring events. R.I.O.L. YES NO. Criteria catalogue with 55 items in seven groups. Results: importance. professionals. Testing the impact tool.
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Systematic of development of sport event impact tool hosting an sports event? criteria for measuring events R.I.O.L. YES NO
Results: importance professionals Testing the impact tool Low importance on ecology & environment first seven items ‘media’ & ‘tourism’ High importance sport Politicians Innsbruck High importance sport & economy Politicians Tyrol High importance environment, economy & sport
Results: performance High performance on ‘media’ & ‘social’ items Rather poor performance on ‘sport items’ Poor performance on ‘ecology’ items
Importance - Performance Matrix Importance Adapted from Martilla / James (1977), Vavra (1997) Performance
People & Event Media sustainable actions Tourism Education Volunteering Security resources constructions Symbols / Icons
Evaluation Training Camp 2010 (Media Impact) http://www.gemnova.net/613/uploads/wifo_dfb-trainingslager_dt.pdf Social Media Evaluation?
Conclusions • the impact tool in on a good way, but nevertheless it is necessary to test in again and to have more attention towards the different events specifities • an assessment toolkit can give an important support for potential hosts in order to understand what hosting an event means • sports events are often seen as ‘swiss army knife’ from politicians poin of view, maybe other stakeholder give clearer directions • be aware of circumstances of the region (place) and the timeframe • there is a need of being more structured and doing more data collection when bidding and hosting events in the Tyrol in order to assess better the (potential) impacts • events do only make sense, if they fit into a long-term strategy of the region