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Developing an Impact Tool for Hosting Sports Events: Assessment Criteria and Insights

This study explores the systematic development of an impact assessment tool for hosting sports events. It evaluates criteria for measuring the effects of such events across various domains, including media, tourism, environment, and economy. Key findings reveal the importance of sports to local economies and environments, emphasizing the need for comprehensive data collection and structured assessment when bidding for and hosting events. The tool aims to guide potential hosts in understanding the multifaceted impacts of sporting events within a long-term regional strategy.

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Developing an Impact Tool for Hosting Sports Events: Assessment Criteria and Insights

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Presentation Transcript

  1. Starting point

  2. Systematic of development of sport event impact tool hosting an sports event? criteria for measuring events R.I.O.L. YES NO

  3. Criteria catalogue with 55 items in seven groups

  4. Results: importance professionals Testing the impact tool Low importance on ecology & environment first seven items ‘media’ & ‘tourism’ High importance sport Politicians Innsbruck High importance sport & economy Politicians Tyrol High importance environment, economy & sport

  5. Results: performance High performance on ‘media’ & ‘social’ items Rather poor performance on ‘sport items’ Poor performance on ‘ecology’ items

  6. Importance - Performance Matrix Importance Adapted from Martilla / James (1977), Vavra (1997) Performance

  7. People & Event Media sustainable actions Tourism Education Volunteering Security resources constructions Symbols / Icons

  8. Evaluation Training Camp 2010 (Media Impact) http://www.gemnova.net/613/uploads/wifo_dfb-trainingslager_dt.pdf Social Media Evaluation?

  9. Conclusions • the impact tool in on a good way, but nevertheless it is necessary to test in again and to have more attention towards the different events specifities • an assessment toolkit can give an important support for potential hosts in order to understand what hosting an event means • sports events are often seen as ‘swiss army knife’ from politicians poin of view, maybe other stakeholder give clearer directions • be aware of circumstances of the region (place) and the timeframe • there is a need of being more structured and doing more data collection when bidding and hosting events in the Tyrol in order to assess better the (potential) impacts • events do only make sense, if they fit into a long-term strategy of the region

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