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AIGA Risk Reward conference San Francisco Oct. 6-8

AIGA Risk Reward conference San Francisco Oct. 6-8. Keynote Speaker: Frank Gehry. Keynote Speaker: Frank Gehry. “The iterative process of design demands involvement from the client ”. “Celebrate the dialogue”. “Scare the client”. Keynote Speaker: Frank Gehry.

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AIGA Risk Reward conference San Francisco Oct. 6-8

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  1. AIGA Risk Reward conferenceSan Francisco Oct. 6-8

  2. Keynote Speaker: Frank Gehry

  3. Keynote Speaker: Frank Gehry “The iterative process of design demands involvement from the client” “Celebrate the dialogue” “Scare the client”

  4. Keynote Speaker: Frank Gehry “Have the risk become a creative virus” “Collaboration. It moves him further than he could by himself

  5. Ayes Birsel: The future of the workplace Intersected with design is team building to incorporate: passion, egalitarianism, and respect.

  6. Ayse Birsel: The future of the workplace “Beginning of exploration: Making abstract models” “Demonstrating ideas is the best way to explain new ones” “Make it simple, make it economical”

  7. Ayse Birsel: The future of the workplace “Momentum = Participation x Velocity Have design move fast” “In collaborating, you give freedom to the design”

  8. Ayse Birsel:Resolve “Design is a balance between exploiting our expertise and exploring the diversity of possibilities.”

  9. Laura Guido Clark: Colors, Finishesand Automobiles “Start from the beginning and throw out all pre-conceived notions” “Walk a mile in the customers’ shoes; see things from their eyes” “Look for input from magazines, museums, nature, anywhere”

  10. Hillary Billings: Brand Building

  11. Hillary Billings: Brand Building W Hotels, high-tech style, service and comfort Boutique Hotels known for their style and comfort: sheets, accoutrements, amenities, flair Red Envelope Evolution from 911gifts.com Captures the emotion of giving gifts. Pottery Barn Catalogue re-designed first. Site design followed suite.

  12. P Kelly Mooney: Understanding TheOnline Consumer Universal demands for creating successful relationships from users to a brand…

  13. P Kelly Mooney: The Ten Demandments 01.Earn my trust. (8 seconds to endanger trust.) 02.Make it easy. (Make it fast.) 03.Put me in charge. (Empowerment.) 04.Play fair. 05.Inspire me. (Think dimensionally.) 06.Listen to me. 07.Overdeliver. 08.Stay with me. 09.Get to know me. 10.Remember me. More on the 10 Demandments

  14. What happens when you break the 10 Demandments? Took the wrong Risks. Ignored Bandwidth.

  15. 37 signals: E-Normicom.com 37 signals.com E-Normicom Nametron 3000 “Nothing says innovation and cutting-edge like having a curved swoosh in your logo”

  16. Final thoughts… Ask questions Tell good stories Create relationships Carry a sketchbook Play well together Earn Trust Make eye contact Master Chaos Observe life

  17. So… What risks did we take?

  18. So… What risks did we take? Sampled Mysterious micro-brews Risk: Feeling bloated Reward: Newfound appreciation for Old Style

  19. So… What risks did we take? Took pictures from a moving trolley Risk: Losing Arm to oncoming traffic Reward: Did not lose arm

  20. So… What risks did we take? Networked while meditating Risk: Blurring the lines between Schmoozing & Zen Reward: Good Karma for everyone

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