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Star Squared PR

Star Squared PR

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Star Squared PR

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Presentation Transcript

  1. Star Squared PR Credentials 2016

  2. The Communication space • Cluttered Market Place • Constantly evolving • New age media including digital media, social media, online formats, etc. • Technology is revitalizing the way industries are shaped • PR is all about connecting with Influencers

  3. Star Squared PR – A snapshot • A specialist Public Relations and Communications Consultancy • Launched by industry veterans with extensive experience in Journalism, PR, Advertising, Social Media, Content, Direct Marketing and Branding • Cross Category experience spanning all key industry segments • Pan India activities undertaken across key metros and tier 2 Centres

  4. Our Approach Success in PR is a process and we adopt an integrated approach to ensure this

  5. Media Relations at Star Squared PR • Our approach to media relations is best described as strategic; a highly valued expertise that should not be confused with generic publicity • Our campaigns bring together the 3 C’s of Media Relations - Content, Contacts and Creativity • Our sound counsel also helps ensure that the story is told effectively to external audiences

  6. Result Oriented • Success of our clients is at the heart of every initiative at Star Squared PR • Engage multiple methodologies for measurement • We develop custom made measurement metrics which include Ad Value, SOV, Messaging Impact, Business Impact, TOM recall among media, etc • Weekly, monthly and Quarterly reports nevertheless ensure that the client is on top of progress

  7. Team Star Squared PR • Star Squared PR believes that ‘People’ are their biggest asset • Investment in training, knowledge sharing and networking skills • Robust quality processes in HR to attract, motivate and retain talent in competitive industry • Transparent and approachable management to ensure seamless learning for all employees

  8. Service Offerings

  9. Success Quotient at Star Squared PR

  10. Systems and Processes • Carefully designated team to support each client category basis experience • Professional approach to ensure adequate time is invested on each account • Internal review systems so that every client gets adequate attention • Weekly team brainstorms to ensure clients get the maximum benefit of current trends and opportunities for their respective categories

  11. 3 reasons to partner with Star Squared PR • Young and vibrant team of communication professionals • 3600 approach to communication keeping the emerging trends in mind • Fastest growing communication agency

  12. Thank you!