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Everything else about Fundraising

Explore key insights from Anne Frankenberg's session at the 2013 CBAA Conference on successful fundraising techniques. Discover practical case studies that emphasize the importance of personal connections, follow-up, and the culture of philanthropy. Learn why thanking donors seven times before asking again can enhance donor retention. Understand compliance requirements for fundraising and gain tips on utilizing multiple channels, including direct mail and social media, for maximum engagement. This resource is vital for anyone looking to enhance their fundraising efforts.

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Everything else about Fundraising

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  1. Everything else about Fundraising CBAA Conference 2013 Anne Frankenberg, General Manager, 3MBS gm@3mbs.org.au

  2. Exercise • Turn to the person next to you. Tell them about a time you donated or financially supported a not-for-profit organisation. • What prompted you, and how did you feel? • What happened next?

  3. Case Study 3MBS – the low-hanging fruit

  4. What we did… • Walk the talk – be a donor • People give to people • Follow up • Develop a culture of philanthropy • Direct mail works • Make it easy to give • Work your strength • Thank, thank and thank again • Report back

  5. Compliance • If you are tax-deductible, you can’t promise tangible benefits – eg CDs, going in a competition • You can and should acknowledge, list on websites, program guides, send lovely letters • www.ato.gov.au/Non-profit/Gifts-and-fundraising/Tax-deductible-gifts/What-is-a-gift-/?anchor=P102_6361

  6. Compliance • Depending on your state, you may need an authority to fundraise – you can check relevant legislation at this site: • www.fundingcentre.com.au/help/fundraising-legislation

  7. Pithy Takeaways

  8. People give because… 1. They were asked 2. They knew it would make a difference

  9. People give again because 1. They were thanked. 2. They were shown how it made a difference and… 3. They were asked again

  10. Thank seven times…. …before you ask again. Fortunately, with a radio station at your disposal, this is not difficult.

  11. Print is not dead Direct mail still has the highest response rate for nearly all demographics

  12. Know your audience • Older donors are more likely to respond to and read paper mail. And to donate, full stop. • They are more likely to have visual impairment, so need clear, large font and no white on colour.

  13. Use all your channels • The most effective fundraising campaigns use print, social media, website, email and radio. • Wouldn’t it be good if you totally controlled one of those channels….oh wait, you do!

  14. Repeat your message “Thank 7 times before you ask again” “Thank 7 times before you ask again” “Thank 7 times before you ask again” “Thank 7 times before you ask again” “Thank 7 times before you ask again” “Thank 7 times before you ask again” “Thank 7 times before you ask again”

  15. Over to you…. Two minutes with the person next you – what can you share with them which has worked? Then share with us.

  16. Useful websites • Fundraising Institute: www.fia.org.au • Creative Partnerships Australia: www.creativepartnershipsaustralia.org.au • Future Fundraising Blog - great reminders about good practice:www.futurefundraisingnow.com

  17. Thank you!

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