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Everything else about Fundraising

Everything else about Fundraising. CBAA Conference 2013 Anne Frankenberg, General Manager, 3MBS gm@3mbs.org.au. Exercise. Turn to the person next to you. Tell them about a time you donated or financially supported a not-for-profit organisation. What prompted you, and how did you feel?

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Everything else about Fundraising

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  1. Everything else about Fundraising CBAA Conference 2013 Anne Frankenberg, General Manager, 3MBS gm@3mbs.org.au

  2. Exercise • Turn to the person next to you. Tell them about a time you donated or financially supported a not-for-profit organisation. • What prompted you, and how did you feel? • What happened next?

  3. Case Study 3MBS – the low-hanging fruit

  4. What we did… • Walk the talk – be a donor • People give to people • Follow up • Develop a culture of philanthropy • Direct mail works • Make it easy to give • Work your strength • Thank, thank and thank again • Report back

  5. Compliance • If you are tax-deductible, you can’t promise tangible benefits – eg CDs, going in a competition • You can and should acknowledge, list on websites, program guides, send lovely letters • www.ato.gov.au/Non-profit/Gifts-and-fundraising/Tax-deductible-gifts/What-is-a-gift-/?anchor=P102_6361

  6. Compliance • Depending on your state, you may need an authority to fundraise – you can check relevant legislation at this site: • www.fundingcentre.com.au/help/fundraising-legislation

  7. Pithy Takeaways

  8. People give because… 1. They were asked 2. They knew it would make a difference

  9. People give again because 1. They were thanked. 2. They were shown how it made a difference and… 3. They were asked again

  10. Thank seven times…. …before you ask again. Fortunately, with a radio station at your disposal, this is not difficult.

  11. Print is not dead Direct mail still has the highest response rate for nearly all demographics

  12. Know your audience • Older donors are more likely to respond to and read paper mail. And to donate, full stop. • They are more likely to have visual impairment, so need clear, large font and no white on colour.

  13. Use all your channels • The most effective fundraising campaigns use print, social media, website, email and radio. • Wouldn’t it be good if you totally controlled one of those channels….oh wait, you do!

  14. Repeat your message “Thank 7 times before you ask again” “Thank 7 times before you ask again” “Thank 7 times before you ask again” “Thank 7 times before you ask again” “Thank 7 times before you ask again” “Thank 7 times before you ask again” “Thank 7 times before you ask again”

  15. Over to you…. Two minutes with the person next you – what can you share with them which has worked? Then share with us.

  16. Useful websites • Fundraising Institute: www.fia.org.au • Creative Partnerships Australia: www.creativepartnershipsaustralia.org.au • Future Fundraising Blog - great reminders about good practice:www.futurefundraisingnow.com

  17. Thank you!

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