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Addressing Business Challenges in BD Funding and Account Planning

This document outlines key business challenges faced by NBM and Account Planning teams. NBM grapples with a lack of a holistic approach to business development (BD) funding and opportunities within the pipeline. Additionally, the Account Planning team faces difficulties in effectively orchestrating Systems Engineers (SEs) into accounts, as well as translating ideas from brainstorming sessions into actionable steps. The struggle to engage in effective dialogue with clients is also highlighted, emphasizing the need for improved strategies and collaborative practices.

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Addressing Business Challenges in BD Funding and Account Planning

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  1. January 2007 School Map

  2. Map

  3. Questions for Walt • Business problem for NBM: Do not take holistic business perspective regarding BD funding, or opportunities in the pipeline • Business problem for Account Planning: • Do not effectively orchestrate SEs into account • Can’t take “ideas” from AP session & put them into action • Struggle w/dialogue with client

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