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That Was Fast! Inc. GROUP 1 ALEX BURGESS MIKE MAGETO SAMSON ODOK MICHELLE BECKFORD MARCO MALAGON LUIS SANTIAGO. Company Overview – That Was Fast!.
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That Was Fast! Inc. GROUP 1 ALEX BURGESS MIKE MAGETO SAMSON ODOK MICHELLE BECKFORD MARCO MALAGON LUIS SANTIAGO
Company Overview – That Was Fast! • Mission – That Was Fast! will offer end-to-end traffic management solutions to law enforcement agencies and toll road management companies in the US. • Concept –Services will range from servicing parking, speeding and toll ticket billing systems, to a system that involves sourcing hardware to detect violations, hardware installation and total management of the ticketing systems.
Problem • Consequences Associated with Speeding -Public Safety Concerns -Damages -Public Image • Consequences in Using Manned Speeding Systems -Resources detracted from other departments -Possibility of staff injuries -Restricted areas of speed patrolling
Service Offered • Parking Management Program -Creates compliance through convenient payment options, efficient ticket issuance, and optimized collections. • Hardware and Installation -Equipment outsourced to customer and installed by trained service members • Video-Based Toll Management Application -Partnership with MindTree -Add-on option to standard service -Geared towards city traffic departments
Industry Overview and Market Analysis • There are 196,000 licensed drivers in the U.S • There are 100,000 speeding tickets issued per day in the U.S • The average speeding ticket costs $150.00 • Over 5.4 Billion dollars of tickets issued per year TableU.S Department of Transportation(National Highway Safety Administration)
Marketing Strategy • Internet Marketing -47% rely on internet for business research -Website www.thatwasfastinc.com -Purchase of keywords and ad space -Social media pages (Facebook, Twitter) • Email Marketing -Customized email campaigns for different targeted market segments • Customer Referral Program -Offer referral program to clients for enablement of word-of-mouth marketing
Advertising Strategy • Billboards • Customer Referrals • Email Campaigns • Internet and Newspaper Ads • Vehicle Advertising
Resources • Radar Hardware -Begin with 50 pieces of equipment -Add 10 per year • Staff -Team of Developers -Customer Service Representatives -Service Department -Marketing • Office Space -Rent space offering free rent discounts -Use parking space at facility for vans • Website -Information, portal to services
Funding And Offering • That Was Fast! Requires $900,000 -Bank $600,000 -Founders $300,000