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FastTrack Solutions for Traffic Management

That Was Fast! Inc. offers end-to-end traffic management solutions, including parking ticket systems and toll road management. Solve speeding issues with our hardware and total ticketing system management. Capture the market with internet and email marketing strategies.

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FastTrack Solutions for Traffic Management

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  1. That Was Fast! Inc. GROUP 1 ALEX BURGESS MIKE MAGETO SAMSON ODOK MICHELLE BECKFORD MARCO MALAGON LUIS SANTIAGO

  2. Company Overview – That Was Fast! • Mission – That Was Fast! will offer end-to-end traffic management solutions to law enforcement agencies and toll road management companies in the US. • Concept –Services will range from servicing parking, speeding and toll ticket billing systems, to a system that involves sourcing hardware to detect violations, hardware installation and total management of the ticketing systems.

  3. Problem • Consequences Associated with Speeding -Public Safety Concerns -Damages -Public Image • Consequences in Using Manned Speeding Systems -Resources detracted from other departments -Possibility of staff injuries -Restricted areas of speed patrolling

  4. Service Offered • Parking Management Program -Creates compliance through convenient payment options, efficient ticket issuance, and optimized collections. • Hardware and Installation -Equipment outsourced to customer and installed by trained service members • Video-Based Toll Management Application -Partnership with MindTree -Add-on option to standard service -Geared towards city traffic departments

  5. Market Need

  6. Industry Overview and Market Analysis • There are 196,000 licensed drivers in the U.S • There are 100,000 speeding tickets issued per day in the U.S • The average speeding ticket costs $150.00 • Over 5.4 Billion dollars of tickets issued per year TableU.S Department of Transportation(National Highway Safety Administration)

  7. Competition

  8. Customer

  9. Marketing Strategy • Internet Marketing -47% rely on internet for business research -Website www.thatwasfastinc.com -Purchase of keywords and ad space -Social media pages (Facebook, Twitter) • Email Marketing -Customized email campaigns for different targeted market segments • Customer Referral Program -Offer referral program to clients for enablement of word-of-mouth marketing

  10. Advertising Strategy • Billboards • Customer Referrals • Email Campaigns • Internet and Newspaper Ads • Vehicle Advertising

  11. Resources • Radar Hardware -Begin with 50 pieces of equipment -Add 10 per year • Staff -Team of Developers -Customer Service Representatives -Service Department -Marketing • Office Space -Rent space offering free rent discounts -Use parking space at facility for vans • Website -Information, portal to services

  12. Timeline

  13. Financial Plan – Startup Costs

  14. Financial Plan – First Year Forecast

  15. Financial Plan

  16. Funding And Offering • That Was Fast! Requires $900,000 -Bank $600,000 -Founders $300,000

  17. That Was Fast!!!

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