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Facebook, Twitter, LinkedIn, Active Rain, Postlets, Trulia, Zillow… Oh My!

Facebook, Twitter, LinkedIn, Active Rain, Postlets, Trulia, Zillow… Oh My!. *Prep for This Week’s Session*. Fill in date of the next workshop (week of June 15) on slide 8 Fill in name of room for in-office webinars on slides 10-12 For the video on slides 17 & 37:

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Facebook, Twitter, LinkedIn, Active Rain, Postlets, Trulia, Zillow… Oh My!

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  1. Facebook, Twitter, LinkedIn, Active Rain, Postlets, Trulia, Zillow… Oh My!

  2. *Prep for This Week’s Session* • Fill in date of the next workshop (week of June 15) on slide 8 • Fill in name of room for in-office webinars on slides 10-12 • For the video on slides 17 & 37: • You need an Internet connection to be able to run the videos • You’ll need speakers to hear the videos • To run the videos, open Slide Show view and click on the link • Make copies of handout, one per associate, for slide 51 • Fill in date, time and location of the next Make Your Connections workshop and call session for slides 53 & 54 *Delete this slide before presenting *

  3. In High Demand • Many of us have been looking for guidance on incorporating online social networking into our sales activities • This summer, we’ll spend time on finding ways to connect the internet and face-to-face activities

  4. Summer Focus

  5. Summer Focus • This summer we’ll hold workshops about incorporating online social networking with face2face sales activities. Our next workshop will be [day] June [date] at [time]. Save the date!

  6. Coming Soon! • 3 in-office Webinars, one per month, led by experts from Cyberhomes, Trulia and Zillow

  7. Social Media Webinars – Save the Date Thursday June 25th at 2:00 PM • Cyberhomes will share: • Real-estate related tips and techniques for using Facebook, Twitter and LinkedIn • Using the Internet to grow your sphere

  8. Social Media Webinars – Save the Date • Thursday July 23rd at 2:00 PM • Trulia will discuss: • Gaining exposure and leads with Trulia • Benefits of using TruliaVoices

  9. Social Media Webinars • Thursday, August 13th at 2 PM • Zillow will show you: • Free tools you can use to build your real estate business • How to use ZillowAdvice to generate leads

  10. Coming Soon! Professional, branded online marketing icons for you to put on your web site. Here’s an example…this tax credit icon will count down the days until the tax credit expires. You’ll be able to post this right on your web site.

  11. Coming Soon! • Internet Marketing and Social Networking Guide for Associates: • Provides tips and techniques for promoting yourself online

  12. Coming Soon! New online course: “Social Networking: Avoiding Fines When Promoting Yourself Online”

  13. Today’s Workshop • Let’s start today’s workshop with a few questions…

  14. Name This Definition • Q: What is this the definition of? • The exchange of information or services among individuals, groups, or institutions; the cultivation of productive relationships for employment or business. • A: Networking.

  15. Some Questions How would you define “social networking?” Which method do you think is better for finding new leads: online or face-to-face? Why?

  16. Wikipedia Definition: Social Networking • Social networking focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. • Here’s a quick fun video about social networking…

  17. Social Networking Video Click to play video - speakers must be on

  18. Weichert Definition: Social Networking • This summer we’re going to redefine the term “social networking” to include: • Online social networking • and • Face-to-face social networking (i.e., open houses)…since we know that we’re in a face-to-face business.

  19. Social Networking Sites What web sites do you use for social networking? Do you use any specific social networking sites for your real estate business?

  20. Social Networking • Name some face-to-facesocial networking opportunities.

  21. From Online to Face-to-Face Have you done anything to successfully integrate online networking and face-to-face meetings?

  22. Online Social Networking Has anyone gotten any leads or closed business from online social networking?

  23. Online Social Networking Activity Tell me what level you’d consider yourself in online social networking: • Caveman – What is this thing called the internet? • Dabbler – I’m just getting my feet wet • Enthusiast– I’m online but am still waiting to see results • Guru – I’m a rocket scientist when it comes to online social networking

  24. Whatever Your Level… The good news about online social networking is that since things change so quickly, you can always learn something new. Before we learn, let’s review a few common social networking sites.

  25. Guess this web site . . . • Founded Feb 2004 • Users: 200 million • Fastest growing demographic: 35 and older • More than 100 million users log on at least once each day

  26. Guess this web site . . . • Founded March 2006 • Users: 5 to 10 million (estimated) • 1,382% growth in this past year (user growth) • Largest age group: 35 to 49 • 62% of users access from work vs. 35% from home

  27. Common Social Networking Sites • Facebook – Like a cocktail party; you can invite whoever you want • Twitter – Like a cocktail party on steriods; real-time quick bursts of text up to 140 characters • LinkedIn – Like a rolodex; used mostly for business networking • Blog – A weblog (shortened to “blog”); like a diary; ActiveRain is the largest, most popular real estate blog

  28. Common Real Estate Networking Sites • Trulia – consumer real estate search engine, agents can promote listings and connect with local consumers – membership is free, some features and tools require a fee • Zillow – consumer real estate search engine that features price ‘zestimates’, has similar membership, tools and features as Trulia • RealtyTrac – leading foreclosure search engine, Weichert offers Associates a membership discount (reminder: go to WeichertOne.com message center to get RealtyTrac discount)

  29. Online Social Networking Is anyone actively using these sites for business purposes? Let’s hear about what you’ve been doing.

  30. Pros of Online Social Networking The pros of using Facebook, LinkedIn, Twitter and blogs: • Free • Quick and easy • Rapidly increase your sphere • Provides a way to keep in touch and educate • Clients get to know you before meeting face-to-face

  31. Cons of Online Social Networking The cons of using Facebook, LinkedIn, Twitter and blogs: • Time-consuming • Potential for negative posts • Need to balance personal and professional lives • Real estate regulations still apply • Your activity and posts are permanently recorded online

  32. Online Social Networking No matter what site you’re using, what benefits can you gain from networking online? Let’s share some ideas.

  33. Online Social Networking Here are some of the top benefits: • Establishing a presence – Creating online profiles will allow more people to get to know who you are and what you do. • Build your sphere – You can quickly and significantly build your network through online channels, which will build your business. • Educate the public – Keep your friends and followers updated on the latest industry news. You’ll be seen as the industry and neighborhood specialist.

  34. Elements for Success Whether you’re a “caveman” or a “guru,” you need to have certain elements in place to achieve the three benefits we discussed. Let’s look at ways to achieve these benefits, starting with establishing a presence.

  35. To Increase Your Presence To establish or increase your presence: • Create online profiles – adding your photo is a must • Keep your profiles current • Regularly update your profile status with professional and personal happenings to keep your network interested and engaged • Use video as way to introduce yourself and share personalized, valuable information with your network Let’s review some examples…

  36. Quick Overview of a “Profile” Sa • There are common sections to all social networking profiles: • Personal information section (name, occupation, birthday, residence, etc.) A place to add your photo Description or tagline about yourself Home page to share your updates and see updates from your network Sample FaceBook Profile

  37. Video: What Makes a Good Profile • Trulia has some tips about basic elements for a strong online profile. Click to play video - speakers must be on

  38. Example: Increase Your Presence Sa Writing a fun, informative description that includes a link to your website will engage your network and grab attention. ENERGETIC AND CRAZY! As a web 2.0 strategist, speaker and Social Media Marketer – she’s exploring it all, from the furthest reaches of web 2.0 marketing space to the most down to earth basic strategies. http://www.letsrefresh.com Sample FaceBook Profile

  39. Example: Increase Your Presence Sa Keeping your updates positive, engaging, and informative, will keep your network engaged and more likely to share with their network. SamMutimerwould like to welcome a fresh+driven new client of ours-Michelle Burress-http:/www.plancookeat.com/ click to sample some of these yummy dishes Sample FaceBook Profile

  40. Example: Increase Your Presence • To keep your network reminded of what you do for a living, post things like: • Heading to my open house at 123mainst.com, be there 1:00-5:00 • Just listed 50 Longwood Dr. Great starter home. • Don’t forget to mix personal and professional entries. The more they get to know you, the more comfortable they’ll feel when they meet you.

  41. Elements for Success Let’s review the critical elements for the 2nd benefit we discussed: • Establish presence • Build your sphere • Educate the public

  42. To Build Your Sphere To build your sphere: • Invite and accept new “friends” • Include current sphere and past clients • Join online groups such as alumni, community, etc. • Check and respond to messages to develop relationships with your network that could lead to business • Host and invite your network to live events Let’s review some examples…

  43. Example: Build Your Sphere This user is active on FaceBook, Twitter, and blogging. . 576 Friends on FaceBook 2,983 Followers on Twitter 250 Viewers on Blogger Where else can you stay connected with as many people?

  44. To Build Your Sphere Joining and creating groups is a great way to connect with people locally, based on common interests. These 3 groups would provide over 3,000 new connections

  45. To Build Your Sphere Hosting and inviting your network to live events paves the way to connecting with them face to face.

  46. Elements for Success Let’s review the critical elements for the 3rd benefit we discussed: • Establish presence • Build your sphere • Educate the public

  47. To Educate the Public To educate the public: • Don’t direct sell; add value instead • Share helpful resources that will add value such as real estate- or community-related links, videos, etc. Let’s review some examples…

  48. Example: Educate the Public Joining real estate groups is a great way for you to network, learn, and share techniques with other realtors.

  49. Example: Educate the Public Social networking gives you access to valuable third party information that you can share with your network.

  50. Example: Educate the Public Additionally, there are many educational opportunities via blogs and webinars.

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