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Social Media for Nonprofits

101 SocialFish workshop for Network Williamsburg, a group of small local nonprofits in Williamsburg, VA learning about how to get started with social media.

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Social Media for Nonprofits

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  1. Social Media for Nonprofits Social Media for Nonprofits www.SOCIAL FISH .org

  2. 4. <ul><li>user generated content </li></ul>

  3. 6. <ul><li>tool media </li></ul><ul><li>social media </li></ul>

  4. 7. Agenda for today <ul><li>What’s social media good for? </li></ul><ul><li>1. Listening </li></ul><ul><li>2. Building relationships </li></ul><ul><li>3. Building community </li></ul>

  5. 8. <ul><li>Video: </li></ul><ul><li>www.socialnomics.com </li></ul>

  6. 9. Social Media Tools Brian Solis and JESS3

  7. 10. Social Media Tools Jessica Hagy, Indexed Blog

  8. 11. Agenda for today <ul><li>What’s social media good for? </li></ul><ul><li>1. Listening </li></ul><ul><li>2. Building relationships </li></ul><ul><li>3. Building community </li></ul>

  9. 12. Social Media Strategy Listening Cyclical Approach Launch an Initiative Feed & Nurture Develop a Strategy Measure & Evaluate

  10. 13. LISTENING <ul><li>What’s social media good for? </li></ul><ul><li>Listening. </li></ul><ul><li>= brand monitoring </li></ul><ul><li>= finding relevant topics </li></ul><ul><li>= finding relevant talkers </li></ul>

  11. 14. Red Cross Listening Goals <ul><li>Correct misinformation </li></ul><ul><li>Be informed about public opinion </li></ul><ul><li>Track conversation trends </li></ul><ul><li>Identify influencers </li></ul><ul><li>Build relationships. </li></ul>

  12. 15. Good Keywords <ul><ul><ul><li>Organization name </li></ul></ul></ul><ul><ul><ul><li>Organization url </li></ul></ul></ul><ul><ul><ul><li>Execs / personalities / key people </li></ul></ul></ul><ul><ul><ul><li>Other similar or competing orgs </li></ul></ul></ul><ul><ul><ul><li>Programs/products you sell </li></ul></ul></ul><ul><ul><ul><li>Industry terms </li></ul></ul></ul><ul><ul><ul><li>Special events you're running </li></ul></ul></ul><ul><ul><ul><li>Causes you support </li></ul></ul></ul><ul><ul><ul><li>Campaigns you're managing </li></ul></ul></ul>

  13. 16. Talkers <ul><li>Bloggers </li></ul><ul><li>Personalities/Celebrities </li></ul><ul><li>People who start groups </li></ul><ul><li>Influencers (in real life too!) </li></ul><ul><li>Who else? </li></ul>

  14. 17. Email Alerts

  15. 18. www.google.com/alerts

  16. 20. www.tweetbeep.com

  17. 22. www.backtype.com

  18. 23. www.socialmention.com

  19. 27. Email Alerts <ul><li>Experiment with your keywords </li></ul><ul><li>4 free tools </li></ul><ul><li>Goal is to FILTER </li></ul><ul><li>Email first, organize later </li></ul>

  20. 28. Alerts to RSS

  21. 29. Video <ul><li>RSS in Plain English </li></ul><ul><li>www.commoncraft.com </li></ul>

  22. 30. Proactive Listening

  23. 31. Agenda for today <ul><li>What’s social media good for? </li></ul><ul><li>1. Listening </li></ul><ul><li>2. Building relationships </li></ul><ul><li>3. Building community </li></ul>

  24. 32. BUILDING RELATIONSHIPS <ul><li>What’s social media good for? </li></ul><ul><li>Relationships and connections. </li></ul><ul><li>= be yourself </li></ul><ul><li>= tell your stories </li></ul><ul><li>= find your social objects </li></ul>

  25. 33. BUILDING RELATIONSHIPS <ul><li>Tools: </li></ul><ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>YouTube </li></ul>

  26. 34. BLOGS

  27. 35. BLOGS

  28. 36. BLOGS

  29. 37. Blogs

  30. 40. Twitter

  31. 41. Twitter

  32. 43. Twitter

  33. 45. Facebook

  34. 46. Facebook

  35. 47. YouTube

  36. 48. Group Exercise!

  37. 49. Group Exercise <ul><li>who could be blogging? [people] </li></ul><ul><li>what kinds of things might they blog about? [stories] </li></ul><ul><li>what are some ideas for different kinds of posts? [social objects] </li></ul>

  38. 50. Agenda for today <ul><li>What’s social media good for? </li></ul><ul><li>1. Listening </li></ul><ul><li>2. Building relationships </li></ul><ul><li>3. Building community </li></ul>

  39. 51. COMMUNITY <ul><li>What’s social media good for? </li></ul><ul><li>Community. </li></ul><ul><li>= nurtured and cultivated, not built </li></ul><ul><li>= all community is made up of small groups </li></ul><ul><li>= relationships matter as much as content </li></ul>

  40. 52. <ul><li>It’s up to you now! </li></ul><ul><li>Questions? </li></ul>

  41. 53. Maddie Grant @maddiegrant [email_address] Jamie Notter @jamienotter [email_address]

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