Hindi Linguistic Web portal & Buzz Monitoring

1. Hindi Linguistic Web portal & Buzz Monitoring At Digital Media Convergence Ltd. By Satyajeet Darak (07030241030) Deepak Mehta (07030241039)

2. Agenda • About Company • Phase I – Hindi Linguistic Web portal • Phase II – Buzz Monitoring • Knowledge Gained • Recommendation

3. Essel Group India’s well known power house with diverse portfolio. • Technology • Entertainment • Interactive • Media • Social Science • Packaging • Chief architect is Subhash Chandra.

4. DMCL (Digital Media Convergence Ltd.) • Comes under Technology vertical • Core business – facilitate end-to-end products & services related to digital content. • Line of business • ISEE Web • ISEE Mobile • Suno Zee • MEDAS (Media Asset Management Services) • Knowledge Services

5. Phase I – Hindi Linguistic Web portal Module I - Market Analysis Module II – Presentation & future work assignment Module III – Browsing & feature listing Module IV – Designing & flow of web portal Module V – Submission of work

6. Business Scope Viewed under 3 perspective • Traffic audience • Advertisers • Administration

7. SWOT Analysis • Market analysis of various Hindi web portals to name a few • www.webdunia.com • www.hindimedia.in • www.bbc/hindi.com • Due to Confidentiality SWOT presentation is not presented

8. Technical Details • Technology used is LAMP or WAMP • LAMP (Linux, Apache, MySQL, php/PERL) • WAMP (Windows, Apache, MySQL, php/PERL) • 3 – tier architecture is used.

9. 3 – Tier Architecture User HTML Application client php/PERL Application server Database My SQL

10. Advantage of 3 - Tier • In the 3 – tier the business logic is offloaded from the database server which improves performance of the whole system. • Any changes can be easily carried out in 3 – tier without disturbing the whole system. • The application server logic is portable to other database server platforms which is not possible in a 2 – tier architecture. • 3 – Tier architecture is capable of handling large amount of traffic as compared to 2 – tier. As we are developing a web portal which will have enormous amount of traffic 3 – tier is the most favorable architecture.

11. Wire frame Design • It is a microscopic level design of all the tags and their internal landing pages. • It also contains the detail feature write up showing the functionality of the tags and sub tags. • Design and Functional listing is called ‘Wire frame design’.

12. ‘Glamour World’ wire frame design • Homepage of ‘Glamour world’ with there sub - tags

13. Landing page Design • This is the design of ‘Hot & Spicy’ a sub – tag in Glamour World.

14. ‘Blog’ page Design • Main page of ‘Blog’. • 3 categories provided

15. Blog’s Sub - tag page Design • Design of sub – tag page ‘Tell me your Goal’.

16. Landing page of sub - tag • This is the landing page design of sub – tag ‘Tell me your Goal’.

17. Thank you message ‘Thank you very much for blogging. It will be reviewed by the Blog editor/Moderator and you will be notified on the email Address specified.’ User selects ‘Tell me your goal’ Allow user to add Blogs or add comments to the blogs. Also capture the username and Email ID. Registered User Moderator can categorize a blog as comment and vice versa depending on the content and size of the blog/comment. Notify the user about publication/ withholding of publication (with reason) User view: Blogs, Comments, date of publication, author, no. of views, rating. Wire frame Flow Pre Condition: • Blogs revolve around the user’s goal and the path he/she will be following to achieve that goal. • Any user can be the first to create a blog. Others can create additional/more blogs or add comments. Flow of Blog -> Tell me your Goal

18. Phase II – Buzz Monitoring

19. Client Details • Project was carried out in a group of 6 members. • Company name : CEC (Career Education Corp.) • Distinct business units: • Visual Communication & design technology schools • Culinary Arts schools • Healthcare schools • Information Technology • Business Studies • Major Competitors • University of Phoenix • The Art Institute • DeVry University • Culinary Institute of America • Constraint – 1yr old data

20. Buzz Monitoring Work CEC’s Deliverables requirement documents given for study Review of data at end of day Data gathering started Client meeting with the scaling parameter document provided for study Work assigned to all the members, Analysis phase began Review of analysis carried out by client at end of day Blogs, reviews, reports arranged in the desired format and parameters were scaled accordingly. Final Analyzed data submitted to client (CEC).

21. Scaling Parameters Page No. 61

22. Knowledge Gained • Pre – requirement phase in web portal development. • New presentation tips. • Designing and Flow tool learned. • Introduced to technology used in web portal development. • Creative and imaginative thinking enhanced while designing and making the flow of portal. • Working under strict deadlines. • New market research tool ‘Buzz Monitoring’ understanding. • Exposure to client interaction.

23. Recommendation • Online games act as maker of Market Research report in picture recognition area. • Online games to improvise the look and feel of the portal. • Obsolete data is a no-no on the portal. • Stay in contact with our customers • Target advertisements on many pages of the portal. • New kind of advertisments like Peel – off and In-line text advertisements were bought into notice. • Buzz analysis represented in Graphical format.

24. Thanks DMCL Management Mr. Shashank Sathe (CTO) Mentor Mr. Kumar Dawada (Market Research Head)