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Business Plan

Business Plan. Outline of a business plan. Introductory Page A) Name and Address of business B) Name(s) and address(s) of principals C) Nature of Business D) Statement of financial needed E) Statement of confidentiality of report How your company is organized Its stage of development

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Business Plan

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  1. Business Plan

  2. Outline of a business plan • Introductory Page A) Name and Address of business B) Name(s) and address(s) of principals C) Nature of Business D) Statement of financial needed E) Statement of confidentiality of report • How your company is organized • Its stage of development • Legal status • corporation, partnership, • Location • Company mission • Company objectives

  3. Outline of a business plan • Executive summary • The single most important component of your business plan • Keep it Direct, Focused and Brief • Summarize the Business Plan in a Few Pages • Write your summary LAST (even though it appears first)

  4. Outline of a business plan 3. Industry analysis A) Future outlook and trends B) analysis of competitors C) Market segmentation D) Industry forecasts

  5. Outline of a business plan 4. Description of venture A) Products(s) B) Services(s) C) Size of business D) office equipment and personnel E) Background of entrepreneurs • Patent (including Business Methods Patents) • Trademark or brand name • Trade Secrets

  6. Outline of a business plan 5. Production Plan A) Manufacturing process B) Physical plant C) Machinery and equipment D) Names of suppliers of raw materials

  7. Outline of a business plan 6. Marketing plan A) Pricing B) Distribution C) Promotion D) Product forecasts E) Controls • Your target market(s) and why you chose them • Market trends that are developing or already exist • Why there is a need for your products/services • Why your company can compete successfully • A list of important distinctions between you and your competitors • E.g., patents, major contracts, letters of intent • Any barriers to entry for new competitors

  8. Outline of a business plan 7. Organization plan A) Form of ownership B) Identification of partners or principal shareholders C) Authority of principals D) Management team background • Briefly describe the histories and capabilities of your management team • Include brief bios of the founders and other key players • Be sure to highlight relevant experience that demonstrates their value to the management team

  9. Outline of a business plan 8. Assessment of Risk A) Evaluate weakness of business B) New technologies C) Contingency(emergency) plans

  10. Outline of a business plan 9. Financial Plan A) Pro forma income statement B) Cash flow projections C) pro forma balance sheet D) Break –even analysis E) Sources and applications of funds • Indicate your company’s expected revenues and profits for years 1 through 5 • Include long-term goals such as expected sales, number of employees, number of locations, and market share of your company five years from now

  11. Outline of a business plan 10.Appendix (contains backup materials) A) Letters B) Market research data C) Leases or contracts D) Price lists from suppliers

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