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Effective Retail Store Layouts: Principles, Design, and Customer Experience

This comprehensive guide to retail store layouts covers essential principles for optimizing space and enhancing customer experience. It explores various types of layouts, including straight, diagonal, and geometric floor plans, alongside strategies for displaying products effectively. Key considerations include reducing backtracking, minimizing handling and internal transport costs, and enhancing store atmospherics to influence buying habits. Through visual merchandising techniques and effective lighting, retailers can create appealing environments that encourage customer interaction and increase sales opportunities.

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Effective Retail Store Layouts: Principles, Design, and Customer Experience

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  1. STORES LAY OUT. Comfort Economy Ease of operation

  2. BASIC SET UP • House the unit • Approach ,Exit ,Parking space. • Display Area • Storage Area • Office Areas • Various others.

  3. SECTIONS OF RETAIL OUT LETS Centralized Ware House Storage Space. Display Area Point of Sales Packing ,Dispatch ,Exchange

  4. STOREAGE SPACE Centralized Receiving Products awaiting Display.

  5. PRINCIPLES OF LAY OUT • Straight line movement • Minimum of backtracking, • Minimization of handling, • Re-handling and • Internal transportation costs, • Minimization of waste motion. • Reduced human hazards,

  6. PRODUCT LAY OUT • TYPE OF FLOOR PLAN • Straight Floor plan-Any type of retail store • Diagonal floor plan- elf-service types of retail • Geometric floor plan.- Clothing and Apparel shops • Pathway Plan-- from pharmacies to apparel.] • Varied Plan: Footwear and jewellery retail stores.

  7. PRODUCT DISPLAY Racks Fixtures Lights Music systems Trial Rooms POS

  8. SERVICE AREA Point of Sales Packing Dispatch Exchange

  9. CUSTOMER EXPERIENCE • Retail store lighting • Retail stores Atmospherics • Visual merchandising

  10. RETAIL STORES LIGHTING Mood of Customer Mood of employee.

  11. RETAIL STORES ATMOSPHERICS Aim Influence the Buying Habits. Unlocks Customers buying potential. Color, Light levels, Sound, Scents

  12. VISUAL MECHANDIZING • Builds upon or augments the retail design of a store. • Final stages in setting . • Customers find attractive and appealing. • Color, lighting, space, product information, sensory inputs (such as smell, touch, and sound). • Digital displays and interactive installations

  13. VISUAL MERCHANDIZING • The purpose of visual merchandising is to: • Make it easier for the customer to locate the desired category and merchandise. • Make it easier for the customer to self-select. • Make it possible for the shopper to co-ordinate and accessories. • Recommend, highlight and demonstrate particular products at strategic locations

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