Grocery List Beer Chicken wings Nick Byrne Lanie Nguyen-Johnson 3-D glasses
Super Bowl XLIII • Super Bowl XLIII was broadcasted in more than 220 countries and territories in 35 languages. • An estimated one billion people tuned in. • Final Score: 27-23 • Pittsburg Steelers
Super Bowl XLIII Commercials • A 30 second slot sold for $2.4 - $3 million, which are the most expensive in global television. • Research suggests that up to half of viewers in the US tune in specifically for the adverts.
Breaking Ground in 3D • Fans were treated to 3D commercials for the first time. • DreamWorks' Monsters vs. Aliens and PepsiCo's SoBeLifewaterfeatured the 3D commercials. • The commercials required special 3D glasses. • The 3D glasses use new technology know as Intel InTru 3D and ColorCode 3D, which replaces the old red-blue Anaglyph system. • One of the benefits of the modern system is that the images also work in 2D without the the glasses.
Grab Your 3D Glasses!!! • American Paper Optics produced over 125 million pairs of 3D glasses. • The 3D glasses are distributed by PepsiCo through the SoBeLifewater brand. • The glasses will be distributed via 25,000 SoBeLifewater retail displays in grocery, drug and other retail venues. • Available mid to late January. • FREE to consumers!!!
Monstersvs. Aliens • Jeffrey Katzenberg, DreamWorks Animation chief executive, said: • "It's perhaps the biggest media-advertising event in history" and "involves tens of millions of dollars.” • "We worked longer on this than anyone in the history of the Super Bowl — 4½ years!” • "The last time someone has actually run more than a 60-second spot at the Super Bowl was when Nike did it in the mid-1990s. We wanted 90 seconds so we could take the time and try and tell a bit of a story."
SoBe Life Water • The new 60-second spot, titled "Lizard Lake,” • Created and directed by Super Bowl veteran and brand inventor Peter Arnell of Arnell • Featuring former Super Bowl champions Ray Lewis, Justin Tuck and Matt Light. • Original song, "SoBelieve.” • …graceful aren’t they?
Other Funny Commercials • Pepsi Max - “I’m Good” • Go Daddy – “Baseball” • Gatorade – “Tiger” and “Jordan” • Bridgestone – “Hot Item” • BudLight – “Conan” • Doritos “Crystal Ball”
Sources Pictures • http://blog.cleveland.com/superbowl_impact/2009/02/medium_winnertd.jpg • http://www.nflfootballstadiums.com/images/Pittsburgh-Steelers-Logo.gif • http://www.nflfootballstadiums.com/images/Arizona-Cardinals-Logo.gif • http://www.slashfilm.com/wp/wp-content/images/3dchuckglasses.jpg • http://www.midwestsportsfans.com/wp-content/uploads/2009/02/bts_03.jpg Movie Clips • http://www.youtube.com/watch?v=kg-p5Xsct4Y • http://www.monstersvsaliens.com/ Articles • http://news.sky.com/skynews/Home/World-News/Super-Bowl-XLIII-Gets-Under-Way-President-Obama-Among-One-Billion-Viewers-To-Watch-NFL-Climax/Article/200902115214849 • lpos=World_News_Carousel_Region_4&lid=ARTICLE_15214849_Super_Bowl_XLIII_Gets_Under_Way%3A_President_Obama_Among_One_Billion_Viewers_To_Watch_NFL_Climax • http://www.baltimoresun.com/entertainment/bal-al.eye01feb01,0,423141.story • http://www.telegraph.co.uk/sport/othersports/americanfootball/4424194/Super-bowl-Commercials-in-3D-break-new-ground.html • http://www.3dglassesonline.com/super_bowl_2009/index.html • http://beta.investors.com/NewsAndAnalysis/Article.aspx?id=87112847&source=Newsfeed