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DEMOGRAPHICS OF THE MAIL

DEMOGRAPHICS OF THE MAIL. Household Diary Study Total mail flows at the Postal Service Mail flow in the average household Impact of the Internet on household mail Demographics of households and mail flow. Household Diary Study. Annual survey conducted since 1987

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DEMOGRAPHICS OF THE MAIL

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  1. DEMOGRAPHICS OF THE MAIL

  2. Household Diary Study Total mail flows at the Postal Service Mail flow in the average household Impact of the Internet on household mail Demographics of households and mail flow

  3. Household Diary Study • Annual survey conducted since 1987 • Over 8,000 households are interviewed • Over 5,000 households track weekly volumes of mail sent and received.

  4. Household Diary Study • Compares mail usage for demographically different households • Tracks changes in mail usage by households over time • Changes in household behavior explain trends in total mail volumes. • 80% of all mail is either sent or received by households.

  5. TOTAL MAIL VOLUMES

  6. Major Classes of Mail - 2006 Billions of Pieces% of Total First Class 97.6 46% Standard 102.5 48% Periodicals 9.0 4% Packages 1.2 1% Expedited 1.0 1% Other 1.91% Total 213.1100%

  7. Total Mail Trends

  8. First-Class Mail Trends

  9. Standard Mail Trends

  10. Periodicals Trends

  11. Packages Trends

  12. HOUSEHOLD MAIL

  13. Pieces of Mail per Week for Average Household

  14. Pieces of Mail per Week for Average Household

  15. FIRST-CLASS MAIL

  16. First-Class Mail Sent and Received 2002-2006

  17. First-Class Mail Received – 2006 vs. 2002

  18. First-Class Mail Sent – 2006 vs. 2002

  19. Bill Payments Methods – 2006 vs. 2000

  20. Bill Payment Method by Age - 2006

  21. Electronic Diversion caused most of the reduction in First-Class Mail. Increasing access to the Internet and Broadband will increase Electronic Diversion. Electronic Diversion

  22. In 2006 73% of households had Internet Access and 55% of them had Broadband upgrades. As Broadband becomes more widespread, it will also facilitate Online Bills and Statements Presentments. First-Class mail is expected to remain flat or fall as Electronic Diversion intensifies. Electronic Diversion

  23. 2006Correspondence and Transaction Mail Sent & Received by Type of Internet Access (Pieces per Household per Week) CorrespondenceTransactions Type of Internet Access None 2.8 5.4 Dial-up 3.6 7.3 Broadband4.07.9 Average 3.5 7.0

  24. 2006Correspondence and Transaction Mail Sent & Received by Income (Pieces per Household per Week) CorrespondenceTransactions Under $35K 2.54.8 $35K to $65K 3.57.0 $65K to $100K4.18.3 Over $100K4.99.4 Average 3.5 7.0

  25. 2006Correspondence and Transaction Mail Sent & Received by Education (Pieces per Household per Week) CorrespondenceTransactions Less than H.S. 2.75.1 H.S. Graduate 3.26.8 Some College3.57.3 College Graduate4.68.1 Average 3.5 7.0

  26. First-Class mail is at risk of further diversion of mail from households with the following characteristics: Internet Access Broadband Connections Younger Head of Household Higher Income Higher Education Conclusions

  27. Types of First-Class mail lost to electronic diversion to-date: Correspondence Bill Payments The types of mail at risk of further diversion in the future are: Correspondence Bill Payments Bills and Statements Presentment Periodicals Advertising Conclusions

  28. Contact Information: John Mazzone (202)-268-4169 john.f.mazzone@usps.gov Diary Website www.usps.com/householddiary Contact Information

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