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Demographics

Demographics. The demographics of every community is different. Let’s create a common understanding of the populations you serve. Introduce yourself and your organization’s primary focus. What specific needs will your constituency have in an emergency/disaster?

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Demographics

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  1. Demographics • The demographics of every community is different. Let’s create a common understanding of the populations you serve. • Introduce yourself and your organization’s primary focus. • What specific needs will your constituency have in an emergency/disaster? • What resources do you need most in a disaster? • Does your organization have a social media program or plan? If so, please describe the channels you use and how you use them.

  2. Let’s Frame the Scenario • A blizzard will be moving through the region, with massive amount of snow and wind. • Anticipated snowfall is expected to be in the 28-36in range in a 36hour period. • Snowfall is expected to begin in the next 24 hours. • Winds will be gusting upwards of 20-30mph and the windchill will be hovering around 0 degrees. • Large swaths of the region will be experiencing periods of power outages. • Snow removal crews will be staged and ready to clear, however many streets will remain unpassable for large periods of time.

  3. What’s the Preparedness Message? • Collectively, within your group, craft messages to post on your Facebook and Twitter feeds that applies to your identified community. • Lean on each other’s expertise, craft messages to convey crucial info or point people to necessary resources • For both Twitter and FB, put your group # before the message. • For Example • 12- Blizzard coming, 28in of snow, seek supplies, shelter and food for 3 days, for more info go to http://bit.ly/1aGyyMA #blizzard13

  4. What’s the Response Message? • Collectively, within your group, craft messages to post on your Facebook and Twitter feeds that applies to your identified community. • Lean on each other’s expertise, craft messages to convey crucial info or point people to necessary resources • For both Twitter and FB, put your group # before the message. • For Example • 14- Snow will be letting up soon, anticipated end at 8:30pm according to @weatherchannel – track snow plow progress http://bit.ly/LziMq0 #blizzard13 • 11- #ARC Shelter opening at Cardinal Midieros High School, if able to shelter in place stay home http://rdcrss.org/aiVTx8 #blizzard13

  5. What’s the Recovery Message? • Collectively, within your group, craft messages to post on your Facebook and Twitter feeds that applies to your identified community. • Lean on each other’s expertise, craft messages to convey crucial info or point people to necessary resources • For both Twitter and FB, put your group # before the message. • For Example • 9 – Still without power? Submit your info at ComEd FB page http://bit.ly/17pRUoY #blizzard13 • 12- FEMA Disaster Recovery Centers are set up to report to learn more watch this video http://1.usa.gov/I3ycpV #blizzard13

  6. What’s the Heck Does this Mean? • Did you find that your messages evolved? • Did you think that your message needs to be tailored to your community or are you able to have messages that apply to all people.

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