SELLING YOUR CLUB TO NEW MEMBERS • How visible is your club? • Booth at Community Events? • Exhibits in Public Places? • Club information at Service Projects? • Club information at Fund Raising Events? • How often are your events covered in the newspaper?
Advertising? • Are your meetings advertised? • Do you have an ad in your local school sports programs? • Does your club use LCI pre-recorded PSA on the local radio station? • Any Billboards? • Donating Lion Magazine to Library, school, doctor’s office waiting room?
Know who your supporters are • Keep a list of individuals who support your projects. (Get contact info from check) • Keep a list of all present and past members. • Keep a list of all visitors to your club meetings. • Compile a list of potential members
How does a club use this list? • Send announcements concerning club projects and fund raising events. • Quarterly send a club newsletter. • Semi-Annually invite to membership event. • Effectively use email to announce club meetings, programs, speakers, and community needs.
Planning for Success • Who – Each member to make a list of 10 potential members using Recruiting Wheel. • Where – Club to decide format • When – Club to discuss most effective time.
Time Line • No later than January 31, all members submit information on prospects. • No later than January 31, Club to decide date, time and place for membership event. • No later than January 31, Club to decide format – Dinner? Finger Foods? Regular meeting? Special event? Speaker? Program
Invitations • 2 weeks prior to event, Club President to send Letters of Invitation. • 1 week prior to event, Club Members to contact prospects (by phone or in person) to confirm attendance for proper food count. • 2 days Prior, club to contact prospect via Post Card or personal call.
Proposed Agenda • Welcome by Club President • Introductions of Lions and Guest • Overview of LCI (no more than 5 min) • Overview of Club Service Projects (< 5 min) • Overview of Club Fund Raising (< 5 min) • Club meetings and dues • Invitation to come serve with us. (distribute membership Applications) • Questions and comments. (encourage applications to be submitted that night.) • Adjourn
Follow up • Thank you letter from Club President to everyone who attended. (within 48 hours) • Welcome letter to those who joined. (within 72 hours) • Member who submitted name to personally contact people in attendance who did not submit an application (within 7 days)
Those who did not attend • Inviting member to contact non-attending prospect to determine interest in membership. • Membership Chair to tabulate results and insure follow up for maximum efficiency.
What can we expect • Club with 20 members • Prospect list of 200 • Attendance at Meeting – 20 to 30 • Applications submitted at meeting – 2 to 3 • Applications submitted within 7 days with proper follow up – 2 to 3 • Club growth about 4 to 6 • Annual growth 8 to 12