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Boost Your Club's Visibility and Membership with Maximum Service Selling Strategies

Learn effective ways to promote your club, engage with the community, and attract new members. Utilize advertising, newsletters, events, and targeted lists to maximize growth and success. Plan strategically for reaching out to potential members and expanding your club's impact.

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Boost Your Club's Visibility and Membership with Maximum Service Selling Strategies

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Presentation Transcript

  1. MAXIMUM EFFORT = MAXIMUM SERVICE

  2. SELLING YOUR CLUB TO NEW MEMBERS • How visible is your club? • Booth at Community Events? • Exhibits in Public Places? • Club information at Service Projects? • Club information at Fund Raising Events? • How often are your events covered in the newspaper?

  3. Advertising? • Are your meetings advertised? • Do you have an ad in your local school sports programs? • Does your club use LCI pre-recorded PSA on the local radio station? • Any Billboards? • Donating Lion Magazine to Library, school, doctor’s office waiting room?

  4. Know who your supporters are • Keep a list of individuals who support your projects. (Get contact info from check) • Keep a list of all present and past members. • Keep a list of all visitors to your club meetings. • Compile a list of potential members

  5. How does a club use this list? • Send announcements concerning club projects and fund raising events. • Quarterly send a club newsletter. • Semi-Annually invite to membership event. • Effectively use email to announce club meetings, programs, speakers, and community needs.

  6. Planning for Success • Who – Each member to make a list of 10 potential members using Recruiting Wheel. • Where – Club to decide format • When – Club to discuss most effective time.

  7. Time Line • No later than January 31, all members submit information on prospects. • No later than January 31, Club to decide date, time and place for membership event. • No later than January 31, Club to decide format – Dinner? Finger Foods? Regular meeting? Special event? Speaker? Program

  8. Invitations • 2 weeks prior to event, Club President to send Letters of Invitation. • 1 week prior to event, Club Members to contact prospects (by phone or in person) to confirm attendance for proper food count. • 2 days Prior, club to contact prospect via Post Card or personal call.

  9. Proposed Agenda • Welcome by Club President • Introductions of Lions and Guest • Overview of LCI (no more than 5 min) • Overview of Club Service Projects (< 5 min) • Overview of Club Fund Raising (< 5 min) • Club meetings and dues • Invitation to come serve with us. (distribute membership Applications) • Questions and comments. (encourage applications to be submitted that night.) • Adjourn

  10. Follow up • Thank you letter from Club President to everyone who attended. (within 48 hours) • Welcome letter to those who joined. (within 72 hours) • Member who submitted name to personally contact people in attendance who did not submit an application (within 7 days)

  11. Those who did not attend • Inviting member to contact non-attending prospect to determine interest in membership. • Membership Chair to tabulate results and insure follow up for maximum efficiency.

  12. What can we expect • Club with 20 members • Prospect list of 200 • Attendance at Meeting – 20 to 30 • Applications submitted at meeting – 2 to 3 • Applications submitted within 7 days with proper follow up – 2 to 3 • Club growth about 4 to 6 • Annual growth 8 to 12

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