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CPA Evolution: Regional Council Recap

CPA Evolution: Regional Council Recap. Bill Reeb - Vice Chair, CPA, CGMA, CITP. Why evolve the CPA licensure model?. Increasing importance of technological skills Changing and evolving core services Trends in CPA firm hiring practices Looming disruption across all professions.

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CPA Evolution: Regional Council Recap

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  1. CPA Evolution: Regional Council Recap Bill Reeb - Vice Chair, CPA, CGMA, CITP

  2. Why evolve the CPA licensure model? • Increasing importance of technological skills • Changing and evolving core services • Trends in CPA firm hiring practices • Looming disruption across all professions

  3. Regional Council theme: Overwhelming directional support and need for rapid change Differing views about how bold and how fast the change should be

  4. Regional Council discussion pointsImportance of: • State board support and collaboration • As we evolve, CPA needs to be more attractive than other career choices to create demand (i.e., value proposition) • Clearly defining who we’re trying to attract and for which services • CPA exam and curriculum changes • Engaging stakeholders and the broader profession on the solution in a meaningful way • Defining a “base competency” that assures quality, public protection and brand value (don’t lower the bar)

  5. Regional Council discussion points Consider: • Whether a “broader than technologist” strategy is warranted • Impact on occupational licensure and other state legislative/regulatory activities • Impact on and coordination with CGMA strategy for B&I Change perception of CPA – evolve long-term CPA brand

  6. AICPA Fall Council • NASBA Annual meeting Next steps • Revise principles • NASBA Regional meetings • Stakeholder engagement • Consider potential solutions • Socialize potential solution(s) • CPA exam practice analysis • AICPA/NASBA leadership meeting

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