UNIT 6004: MANAGING THE CHANGE PROCESS
• Creation of Urgency – In this step it is essential that Info Edge should dedicatedly get involved in the change process. They should identify the potential opportunities, threats and strengths that exist in the change. Through the means of suggestions, discussions and planning means should be searched for converting the threats and weaknesses into opportunities and strengths. • Forming of Coalition that is powerful – In this entire management and the team of Info Edge should collaborate together to bring about the change successfully. They should develop a sound and powerful plan for the implementation. • Creation of a Vision – A specific strategy has to be developed which gives a clear vision to the company making it strong among the competitors through performance and successful change implementation. • Communication of the Vision – Unless the vision is communicated to the entire team, it will not be successful. Communication should take place in form of discussions, suggestion sessions, addressing the concerns, doubts and issues of the people. Communication would be successful in case it is done often in all kinds of discussions of the quality management and also related to the team so that they have clear vision and strategy for the change in their minds and hearts (Garvin, 1985).
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