Powerpoint Templates

1. Social Media in Public Health Genesee County Health Department Public Health Week Conference – May 7, 2013 Powerpoint Templates

2. Introduction • Greg Gulick, JD, MHA, MBA • Assistant Professor – Michigan State University Program in Public Health • Certificate in Telemedicine, eHealth and mHealth • HM883 – mHealth, Social Media and Games in Public Health

3. Agenda • Intro to Social Media • Information Networks • Social Media in Public Health • Conclusion and Questions

4. Intro to Social Media

5. Intro to Social Media • Fun with Statistics • Number of Tweets posted per day? • 175 Million • Average time per month spent by users on Twitter? • 170 minutes (2 hours 50 minutes) • Who has the most Twitter followers? • Justin Bieber

6. Intro to Social Media • More fun with statistics • Average number of monthly Facebook posts per Facebook page? • 36 posts per month • Total Facebook users? • 1,111,000,000

7. Intro to Social Media • Facebook’s business model? • Information • How many ‘likes’ per day are posted on Facebook? • 2,700,000,000 • How much is each ‘like’ worth to a company? • About $175

8. Intro to Social Media • Using Twitter • Tweets that ask followers to ‘retweet’ or ‘RT’ receive 12 times higher retweet rate than those that do not; yet less than 1% of brands implement this strategy • Spelling out the word ‘Retweet ’ resulted in 23 times more retweets than just using ‘RT’ • Tweets that contained images or links to images received twice the engagement

9. Agenda • Intro to Social Media • Information Networks • Social Media in Public Health • Conclusion and Questions

10. Information Networks • What is Information? • Data – Information – Knowledge – Wisdom • How do we gather info? • Twitter as a data goldmine • Real-time data • Geographic data (tagged) • Most useful in developing countries

11. Information Networks • How does information move through networks? • Opinion Leaders/Nodes/Influencers • Impact of your social network • Reinforcing Info vs. Conflicting Info • Vaccinations • Irrational group behavior • Group Polarization

12. Information Networks • What percentage of people in the US use Facebook as a resource for healthcare information? • 39%

13. Information Networks • Vaccinations • Among Nonconformers 72% of their friends and family encouraged them to go against the CDC’s vaccination recommendation • Among Conformers, only 13% encouraged them to go against the CDC’s recommendations

14. Agenda • Intro to Social Media • Information Networks • Social Media in Public Health • Conclusion and Questions

15. Social Media in Public Health • Uses of Social Media in Public Health • Epidemiology • Information Dissemination • Disaster Response

16. Social Media in Public Health • Epidemiology • Flu Data • Researchers were able to match the CDC flu data (with some tweaking of their algorithm) • Kobe Bryant deviation

17. Social Media in Public Health • Information Dissemination • Food-related recalls (salmonella) • Disease Outbreaks • Weather Emergencies • LeBron James, weatherman

18. Social Media in Public Health • Disaster Response • Cell-lines are taxed • Hurricane Sandy • Boston Marathon

19. Agenda • Intro to Social Media • Information Networks • Social Media in Public Health • Conclusion and Questions

20. Conclusion & Questions • Social Media a compliment to traditional public health services, not a replacement • Consistent with the 10 Essential Public Health Services and HealthyPeople 2020 • Data Goldmine – how to use it?

21. Conclusion & Questions • ‘The best way to characterize the role of social media is that it has tremendous potential in ways that bring people together in ways that provide real-time assistance in times of need, and in bridging geographical and time-bound differences between people. ’ • Rajiv Rimal, Professor of Public Health, Johns Hopkins School of Public Health

22. Conclusion & Questions Questions? Greg Gulick MSU – Program in Public Health gulickpe@msu.edu