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Individuals, teams, and organizations often face critical errors due to cultural misunderstandings. There is a growing market need for tools and expertise in cross-cultural competence (3C). This project aims to develop a web and mobile database-driven tool that allows users to access job aids and cultural toolkits across various dimensions, such as region and task type. The tool will feature graphical representations for easy comparisons, a regional map interface, and places to upload and share video content, making it a valuable resource for enhancing cross-cultural understanding and collaboration.
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Problem Statement Globalization Individuals, teams, and organizations make critical errors because of culture Market need for tools and expertise in cross cultural competence (3C)
Project Requirements • Take job aids and cultural toolkit to a database driven searchable (multiple fields, e.g. region, task type, etc.) web and mobile device tool • Hofstede, Trompenaars, Gelfand, dimensions • This data is already collected, and much is easily accessible • Graphically represented (infographics?), allowing comparisons • Interface with a map w/ regions • Place to upload tagged, searchable video • 3rd party content (e.g. Ghosn video), • Place where questionnaires can be placed and data portrayed real time in infographics. • Ability to add content, serve as a portal for partners websites and products
ICCM Differentiators Content expertise Research capabilities Access to first hand accounts of culture Partners with advanced technology companies
Thank You! Richard Griffith, Ph.D., Executive Director Institute for Cross-Cultural Management griffith@fit.edu(321) 674-8104 iccmglobal.com