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PR Toolkit: Media Insights & Analysis

Designed by PR professionals for PR professionals, our comprehensive platform offers Media Database, Press Release Distribution, Media Monitoring, and Media Analysis tools. Gain access to global traditional and social media contacts, enhance visibility with SEO, track buzz around keywords, and evaluate campaign impact with advanced analytics. Engage influencers effectively, manage multiple campaigns seamlessly, and stay ahead with customizable dashboards for data analysis.

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PR Toolkit: Media Insights & Analysis

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  1. Justin Peterson MK300 10/16/11

  2. CisionPoint • Designed by PR professionals, for PR professionals: • Media Database • Press Release Distribution • Media Monitoring • Media Analysis

  3. Media Database • Global database of traditional and social media contacts • Targets influencers and knows: • Who to contact • When to call • What to pitch • World’s largest database of social media contacts • Provides contacts who drive decision-makers in industry • Provides influence rating of competitors

  4. Media Database • CRM tools for PR management • Organize, share, and monitor media relations activities • Manage multiple campaigns simultaneously • Bacon’s Media Directory • Access to thousands of reporters and news outlets

  5. Press Release Distribution • Search Engine Optimization • Enhance keywords to increase visibility to influencers • Permanently archive Press Releases (PR’s) • Social Media Distribution • Create content in one place and publish to all social media platforms • Gain insight from professionals to write PR’s • Custom newsrooms integrated to brand website to increase visibility

  6. Press Release Distribution • Traditional Distribution • Web, wire, email • Wide scope of distribution channels • PR Measurement • Measure scope of PR and see who is publishing PR • See who opens emails-narrow campaign efforts • Gauge reception of PR in marketplace

  7. Media Monitoring • Social Media • Converse with the fans and nay-sayers to promote brand • Track viral success of stories-see comments from blogs all over Internet

  8. Media Monitoring • Social Media • Track volume of buzz around keywords of campaign • SCRM, with integration to SalesForce.com

  9. Media Analysis • Basic Analytics • Snapshot of media coverage vs. competition • Understand patterns of coverage throughout and after the campaign • Customizable dashboards display charts of interest • Presentation-ready display of data and charts

  10. Media Analysis • Advanced Analytics • Evaluate campaign’s impact and reach through scoring • Estimate how memorable the campaign was • Determine how many people were influenced by key messages

  11. Media Analysis • Social Media Analysis • Monitors blogs and makes sense of it all • Determines the themes, topics and trends of conversation • Reports frequency, mix and tone of coverage

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