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Developing Engaging Online Courses: Key Strategies for Success

Creating successful online courses involves a strategic approach to ensure a meaningful and satisfying learning experience. Key goals include motivating learners through compelling content, incorporating stories, case studies, and interactive activities. Engaging learners collaboratively promotes deeper understanding, while various course formats—like lectures, magazines, and simulations—cater to diverse preferences. Authentic assessments, including projects and portfolios, are essential for gauging learner progress. The development process includes drafting prototypes, continuous evaluation, and refining content, recognizing that no single formula fits all situations.

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Developing Engaging Online Courses: Key Strategies for Success

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  1. How to develop good online courses Greg Kearsley

  2. Design Goals: • Learning experience is meaningful, interesting, & satisfying • Learners need to be motivated (arousal, challenge, gratification) • Learner is engaged in content and activities

  3. Compelling Content • Stories, case studies, examples, scenarios, interviews, media clips • Address multiple levels • Student generated

  4. Collaborative Learning • Create opportunities for discussion (forums, blogs, chats, conferences) • Group projects, study partners • Peer evaluation

  5. Course Formats • Lecture (discourse) • Magazine/newsletter (stories) • Conference (events) • Community (topics) • Simulation/Virtual World (model)

  6. Authentic Assessment • Projects • Portfolios • Self-Reflection/Self-Rating • Scenarios

  7. Development Process • Prototypes • Outlines/scripts/storyboards • Review/Editing • Pilot tests • Ongoing evaluation

  8. Summary • Good courses provide memorable learning experiences • Developing good courses requires a tremendous amount of time/effort • No magic formula; course must fit circumstances

  9. Some Useful Readings • Michael Allen, Designing Successful E-Learning. Pfeiffer, 2007. • Ruth Clark & Richard Mayer, E-Learning and the Science of Instruction. Pfeiffer, 2007. • Bill Horton, E-learning by Design. Pfeiffer, 2006. • Patti Shank, The Online Learning Idea Book. Pfeiffer, 2007.

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