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Rhetoric

Rhetoric . By Alex, Camille, Esteban & Gearard. RHETORIC. What does rhetoric mean to you?. Rhetoric is the relationship between what is said and how it is said. . Rhetoric is the art of effectively using language to appeal to and communicate with an audience.

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Rhetoric

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  1. Rhetoric By Alex, Camille, Esteban & Gearard

  2. RHETORIC • What does rhetoric mean to you?. • Rhetoric is the relationship between what is said and how it is said. • Rhetoric is the art of effectively using language to appeal to and communicate with an audience. • Rhetoric is the art of effectively using language to appeal to and communicate with an audience. • The faculty of observing in any given case the available means of persuasion. (Aristotle, the art of rhetoric)

  3. Examples of Rhetoric

  4. Canons ofRhetoric • The canons of Rhetoric can help serve as a template for criticism. • Invention: Exploring positive and negative points of argument • Arrangement: How an argument is structured • Style: Tone, affliction, personal delivery • Memory: Engagement of audience • Delivery: Emotion, elocution, fluid speech

  5. Athenian Rhetoric Traditions • Ethos:Convincing character, credibility, respectful • Logos: Persuasive reason, rationality • Pathos: Persuasion through emotional appeal • The Non Lover Model: Purified speech that • communicates abstract intelligence without • impulsion • The Evil Lover Model: Creating a relationship in which superiority is sought • The Noble Lover Model: Striving to improve and educate.

  6. Ethics and Morality • Self interest model:Looking out for number one • Entitlement model: If its legal its ethical • Enlightened Self Interest model: One serves ones self interest best by ethical behavior • Social responsibility model: Focus is on responsibilities rather than rights • Kingdom ends model: Individuals treat others as they would like to be treated

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