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Philippine Cinema in Nation Building. 1945-1969. Victory Joe (1946) Manuel Silos. Second Golden Age. After World War II, filmmakers went back to work with studios dominating the movie scene Established reliable standards for work, encouraging professionalism and love for the medium.
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Philippine Cinemain Nation Building 1945-1969
Second Golden Age After World War II, filmmakers went back to work with studios dominating the movie scene Established reliable standards for work, encouraging professionalism and love for the medium
Gerardo De Leon Sisa (1951) Noli Me Tangere (1961) El Filibusterismo (1962) Ifugao (1954) The Moises Padilla Story (1961) Hanggang sa Dulo ng Daidig (1958) Huwag Mo Akong Limutin (1960)
Lamberto Avellana Anak Dalita (1956) Badjao (1957) Kundiman ng Lahi (1959) Portrait of the Artist as a Filipino (1965)
Manuel Conde Juan Tamad Goes to Congress (1959) Genghis Khan (1950) Juan Tamad Goes to Society (1960) Ibong Adarna (1941) Ikaw Kasi (1955) Molave (1961)
Gregorio Fernandez Malvarosa (1958) Higit sa Lahat (1955) Luksang Tagumpay (1956) Heneral Gregorio del Pilar (1949) Dagohoy (1953)
Manuel Silos Biyaya ng Lupa (1959) Biyaya Tuloy ang Ligaya (1958) Hagdanan ng Kalayaan
Chat Gallardo Geron Busabos (1964)
Studio System SAMPAGUITA Women pictures& Comic adaptations LVN Comedies & Swordplay PREMIERE Action
“Formula” Formula-oriented movies to ensure easy accpetability among audiences who were thought to be passive viewers seeking only to be entertained.
Breakdown of Studio System Labor problems Rise of indepentent producers
Mainstream Moviemaking Action Films -increased fight sequence Melodrama -sentimental sarswela narratives Bomba -melodrama celebrating sex urge Comedy -slapstick Horror -Christmas & Halloween Musical -competition with TV
Awards Maria Clara Awards 1950-51 Manila Times Publishing Company Best Picture & Best Performances Filipino Academy of Movie Arts and Sciences FAMAS May 31, 1953 “a picture should be judged in its totality as it strikes the perceptual senses” Formal aspects of filmmaking-scriptwriting, direction, acting, cinematography, editing, sound and music
Government Intervention Cinema as a source of income Heavy taxation
Censorship Board of Review for Moving Pictures 1940s Premiere's Ako Raw ay Huk, 1946 Philippine Constabulary intervention Principle of prior censorship 1950s & 1960s Crime and violence
Criticism 1960s Philippine Studies Bienvenido Lumbera's “The Tagalog Film and the Logic of Irony”, 1962 The Manila Chronicle Nestor U. Torre, Behn Cervantes, Ishmael Bernal Pilipino Reporter Reviewer for komiks magazine Clodualdo del Mundo Jr. Early 1970s
Metro Manila Film Festival 1966 Manila's Anniversary Day
Resurgence of Nationalism Increase in the number of reputable venues for Filipino movies to broaden the audience for local films including college students and young professionals