Presentation Transcript

1. Take Ten: Marketing plan 1

   Fundamentals of marketing Shevaun Fortune and Johnathan Thompson
2. Executive summary This is a detailed plan to bring a unique and needed business to the Providence University Campus. This strategy will make Take Ten: Coffee House an equitable and popular business
3. Company Description Take Ten: Coffee House was created as a student initiative test project at Providence University College in February 2012. It opened for two evenings and two mornings during the week selling specialty fair trade organic coffees and teas to students and faculty.
4. Strategic focus and Plan This year, Take Ten hopes to establish itself as a business catering to the needs of Providence students and faculty during the school weeks. We want to focus our social responsibility and accessibility for students, which will help us create and maintain solid customer long-term relationships.
5. Mission To provide students and faculty of Providence University College with quality, socially responsible specialty beverages in an environment that supports the needs and talents of Providence students. .
6. Goals Satisfy the market for after-hours relaxation and fellowship Satisfy the market for on campus specialty beverages Be financially independent of Providence University College Be flexible and innovative in our products to satisfy the diverse customer backgrounds
7. Competitive advantage Our service is unique to the Providence campus. Operating hours are different from other on campus business, making it easily accessible to students when other places are not.
8. SWOT Analysis Internal Strengths and weaknesses Management Offerings Marketing Personnel Finance Manufacturing Research and Development External Strengths and weaknesses Consumer/Social Technology
9. Industry analysis Our customers will be one of three types: People who drink it for the caffeine People who drink it for the experience and social aspect People who drink it for the routine. Our company is a student run business which provides specialty teas and coffee, to student and faculty at Providence. Our competition is the Bookstore and Sodexo.
10. Market-Product Focus Target markets Students and faculty of Providence University College. Points of difference Lack of availability on campus Positioning Our position in the market is unique.
11. Market program Product strategy Canadian, Fair trade Price strategy Competitive, No tax Promotion strategy Advertising Publicity Place Movability
12. Financial projections Past sales have been positive
13. Organization & Implementation Plan 4. Be open more days in a week Be organizationally stable to handle more opening times 5. Sell food in evenings Work with Sodexo 6. Have a permanent location Heath Holden 7. Be an established co-operation Buller Centre Be an established business on Providence campus Be open consistently 4 times a week. Have contracts with STUCO and Athletics Department Use our contacts in STUCO to create a mutually beneficial relationship Have enough staff for management to step back Create relationships
14. Evaluation and control Comparing past years success to our current success Allowing the students the opportunity to give feedback surveys Questionnaires through social networking Customer response blogs