1 / 5

Conformity

Conformity. Q7-  Evaluate research on conformity to group norms Q8- Discuss factors influencing conformity. Conformity. A type of social influence in which individuals change their attitudes or behavior to adhere to existing social norms (Baron, 2008) Types

melia
Télécharger la présentation

Conformity

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Conformity Q7- Evaluate research on conformity to group norms Q8- Discuss factors influencing conformity

  2. Conformity • A type of social influence in which individuals change their attitudes or behavior to adhere to existing social norms (Baron, 2008) • Types • Private conformity-private acceptance of social norms • Public conformity-overt behavior consistent with social norms that are not privately accepted • Obedience • Compliance

  3. Q7: Evaluate research on conformity to group norms • Intro • Background: define key terms • Thesis: command term evaluate • Strengths of research- important findings on social influence • Limitations of research- experiments lack ecological validity • Body • Conformity in an ambiguous situation • Sherif, 1935 Strengths and limitations • Conformity in an unambiguous situation • Asch, 1951 • Strengths and limitation • Conclusion

  4. Social influence • Dual-process model: people conform because they want to be right and because they want to be liked (Deutsch & Gerrard, 1955) • Informational social influence • Normative social influence • Referent informational social influence (Turner, 1981) • Linked to social identity theory- people conform because they are members of a group • People conform to the ingroup norm (Abrams, 1990)

  5. Q8: Discuss factors influencing conformity • Intro • Define key terms • Thesis • Body • Social influence • Informational and normative • Referent informational • Situational factors • Group size (about 7) • Variation on Asch- with 1 confederate-participant answered correctly; with 2-errors rose to 14%; with 3- to 32% • Group unanimity • With support- errors reduced from 35% to 6% • Culture • Conclusion

More Related