1. Outdoor Advertising with Banners and Billboards Outdoor media advertising is generally viewed as an effective means of advertising outdoors. It is often used for grand openings and special promotions, as well as for holiday sales. Banner advertising is seen as an alternative to more rigid signs, which are harder to install and change. Banners are usually printed on PVC vinyl, with grommets, or holes, punched in for easy hanging. Because they easily move, they are more likely to catch the eye of a passing pedestrian or motorist than a solid, unmoving sign. People often associate banners with grand openings or going out of business sales, so if they are looking for bargains they will be drawn to banner advertisements. For more information, visit: http://www.icons.co.in/clients.php Another outdoor advertisement type is billboards advertising. These come in various sizes and styles. Some are small, like in the cities of Japan, while others can be huge advertisements placed on flatbed trucks, such as can be seen at large sporting and music events in the United States. Companies that specialize in this type of advertisement will track the best routes and time of day to drive through a specific city, and usually base part of their price on this knowledge. Some of these rolling billboards have sound systems and illumination, and they can even offer product samples.