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Print On Demand for Books and Journal Issues: UKSG 2004

Print On Demand for Books and Journal Issues: UKSG 2004. Paul Williams, Sales Development Manager, Lightning Source UK Ltd. Printing on Demand for Books and Journal Issues. Who are Lightning Source? What is Print on Demand? How POD works Intermission How POD works continued

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Print On Demand for Books and Journal Issues: UKSG 2004

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  1. Print On Demand for Books and Journal Issues: UKSG 2004 Paul Williams, Sales Development Manager, Lightning Source UK Ltd.

  2. Printing on Demand for Books and Journal Issues • Who are Lightning Source? • What is Print on Demand? • How POD works • Intermission • How POD works continued • What does POD mean for Publishers? • What does POD mean for Libraries? • Questions

  3. Who are Lightning Source? - A Company History • 1997 Started as a unit of Ingram Book Company • Reduced Supply Chain costs through a “Just-In-Time” print solution • Established the US market for POD Book services • 2000 Launched E-book Digital Fulfillment Services to e-retailers & publishers • 2000 became a subsidiary of Ingram Industries Inc. • Expanded into the UK/European market in 2001 • POD - UK printing facility operational since August 2001

  4. Who are Lightning Source? - Size of Operations • Printing 500,000+ Books Per Month • 2000 + Publishers Globally • 20+ Languages • 200,000 + Titles • 10,000,000+ Units printed since starting in 1997 • US 7 Days / 24 Hours Operation • UK 5 Days / 2 Shifts Operation • 6 US Production Lines • 2 UK Production Lines

  5. What is Print on Demand? – P.O.D. • Short-run digital printing for stock replenishment Under 500 units • Ultra-short-run digital printing Under 25 units • Single copies in response to individual orders Single book or Single Journal issue printing • Speed – fast turnaround times • Availability • Keeping production costs low • Smart inventory management

  6. Printing on Demand for Books and Journal Issues • True POD is a fast and seamless process with the ability to digitally print and distribute a single book or journal issue as close as feasible to a customer’s location, without the need to hold any physical stocks

  7. Types of Publishers using POD services today: • University Presses for extensive backlists & new monographs • Scientific, Technical, Academic, Professional & Reference Publishers for extensive backlists, new books & journal back issues • Trade Publishers for low demand imprints, series or titles • Religious literature publishers • Multinationals publishing in Europe/North America wishing to print an ISBN for local demand • Publishers outside UK or USA who want to access those markets faster without international shipping costs • Author Services organisations for all new titles • Very small independent publishers or “micropublishers” (>10 titles per annum) with no distributor/limited credit for all new titles

  8. Book Sales Lifecycle… NOT the production lifecycle Over half of all ISBNs in the UK sell less than 250 copies per annum Unit Sales per Title per annum UK US 10,000 100,000 Best selling Front List New Title X Out of Print Back List 1500 10,000 Minimum Offset Quantity 500 1,000 B A B C D Time Bound proofs No more Reprint under consideration Dues Low demand front list No more OP Virtual fulfillment front list

  9. How POD Works - Traditional Value Chain Retail Channels Personal Subscribers • Offset Print, High Volume • Inventory Books / Journal Issues • Ship Physical Copies Independent Booksellers Wholesaler Internet Author Publisher Chains Library Suppliers Distributor Book Clubs Printer Library Subscribers

  10. How POD Works - Optimal Serials Value Chain • Print Just In Time to Customer Order • No Inventory, Digital Libraries • Print as Close as Feasible to the Customer Channels Personal Subscribers Printer/ Distributor Publisher Author Subscription Agents Library Subscribers

  11. How POD Works - Optimal Books Value Chain • Print Just In Time to Customer Order • No Inventory, Digital Libraries • Print as Close as Feasible to the Customer Retail Channels Independent Booksellers Wholesaler/ Printer/ Distributor Publisher Author Internet Chains Library Suppliers Book Clubs

  12. How POD works • Intermission Movie time!

  13. How POD Works – LS Print On Demand Services Title Accession Services • Scan hardcopy and set up files in LS database • Set up digital files in LS database Orders to LSUK from Wholesalers & Retailers • Orders generated by LS partners • Single copy POD, no handling fee, free freight • Publisher Compensation paid monthly“One Off” Significant Sales e.g. Lightning Source paid over $10 million to publishers in 2003 for US and UK POD Books sold through channel partners • 1-2 day delivery for paper cover / 10 days for hardcover

  14. How POD works = Order, Print & Ship Order Received for 1 - 1200 Pack & Ship Check Print & Collate to order Trim Bind

  15. What does POD mean for Publishers? • Publishers can keep titles permanently available even when in low demand • Journal Subscriptions starting mid-year can be fulfilled without holding any back issue stocks • Low demand Journal titles – Print enough for paid subscriptions then print singles when required – No expensive overprints or reprints • Backlist or Out of Print books and Journal issues needn’t be

  16. What does POD mean for Publishers? • European publishers have immediate access to the US market or vice versa – Access to a wider market • No need to ship physical stock from UK to USA or vice versa • Reduced production costs – Print only what you need when you need it • Increased Revenue and net profit through wholesalers, distributors, library suppliers and retailers (Wholesale Channel Model)

  17. American Collegiate Populations: A Test of the Traditional Viewby Colin B. BurkeAvailability: Usually ships within 1-2 business daysList Price: $50.50 Price:$50.50 & This item ships for FREE with Super Saver Used & new from $29.95Edition: Textbook Binding See more product detailsProduct DetailsTextbook BindingPublisher: New York University Press; (September 1982) ASIN: 0814710387 Amazon.com Sales Rank: 2,235,589 Amazon Print & Distribute = Rapid Availability – Wholesale channel model Typical US Amazon.com record Jan 2004: Typical UK Amazon.co.uk record Jan 2004: Harley Granville Barker Plays: The Voysey Inheritance / The Madras House / Waste / The Secret Life (Methuen World Classics)  Harley Granville-Barker, Margery Morgan (Introduction) Our Price: £14.99 (Approx: $23.89) 2 Used & New from £7.50 Availability: usually dispatched within 9-11 days*Print on Demand (Paperback) - 256 pages (11 March, 1993) Methuen Publishing Ltd; ISBN: 0413675300 Amazon.co.uk Sales Rank: 209,982 * Avoids the new “hard-to-find charge”

  18. What does POD mean for Libraries? • Wider range of titles available to order • Hard to find titles or “OP” titles become “in print” titles • Access to printed Journal back issues more readily available • Greater access to Local Library holdings ? Where else can POD help you?

  19. Printing on Demand for Books and Journal Issues QUESTIONS? Paul.Williams@lightningsource.co.uk

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