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Do’s and Don’ts for SEO Campaign (Part II)

Don’t make basic mistakes while doing SEO for your business website as these mistakes can severely affect your website’s SEO campaigns. Apply various techniques and avoid common mistakes to make your SEO campaign effective & successful.

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Do’s and Don’ts for SEO Campaign (Part II)

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  1. Do’s and Don’ts for SEO Gold Coast Campaign (Part I) StraightUp Marketing

  2. Don’t make basic mistakes while doing SEO for your business website as these mistakes can severely affect your website’s SEO campaigns. Apply various techniques and avoid common mistakes to make your SEO campaign effective & successful. Here are a few more Do’s and Don’ts for your SEO campaign to drive more traffic for your business website.

  3. Get relevant and reputable links on website’s pages • A good way to optimise your website is by getting more relevant and high quality links. But, avoid getting excess links as it may be considered as a spam by search engines. • Get links of similar websites • This adds credibility to your websites because it reflects that competitors consider your website valuable and that the content is related to the topic.

  4. Write huge amount of content • Through article, blogs, PRs, guest posting you need to make a proper effort to provide more and more information to the users. Websites that are large in sizes appear more on the search engine results as they have more to index. • Create a sitemap • This helps to increase likeability with search engines as these help in finding links of your website. Though many prefer XML, but you can opt for a plain HTML or Google sitemap.

  5. Ensure that keyword phrase is at the top of the HTML in and the first paragraph • High priority for your website can be achieved by placing the Keyword phrases at the top of the HTML and in the first paragraph. • Try to increase the font size of keywords • Search engines recognise large text and consider them as more relevant, so increase the size of keywords and keyword phrases whenever possible.

  6. Format the keywords • Your keywords will simply stand out if you use <strong> and <em> tags. By doing so, you help search engines to realise that these tagged words are more important than the text around them. • Link images • Search engines give value to content that is linked to images. People like to click on images, so include text to the images.

  7. Pages should be up-to-date • It’s advisable that you shouldn’t neglect your website and keep updating it on a regular basis. Search engine priorities to pages that are updated regularly. Ensure that the updates you’re doing are relevant and significant. • Avoid using images in place of text links • Search engines are mainly supposed to search for text. By following links, the spiders crawl through websites and it will be difficult for search engines to follow or rank links on images than text links.

  8. Never go for a Flash-only website • Remember that the search engines only see the HTML. So, you can use Flash on your site, but also have an HTML version when Flash is enabled. • To know more you can visit our blog Do’s and Don’ts for SEO Campaign – Part I

  9. Thank You Straight Up Marketing

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