1. Green technology in broadcasting Sang Jin Kim Institute of Technology SBS

2. What can we Do? • Save Energy Consumption In Broadcasting • Tapeless Broadcasting System based on Server and Network • New Digitalized Facilities etc. • Making the best use of Broadcasting Circumstances • Service to reduce Energy Consumption • Future… • Campaigns and Programs

3. Producing flow is changing • Tapeless News Production(Since 2004) • Tapeless Network and Server based System • Complete NDS(News Digital System at new SBS headquarter) • 36,000 Tapes Saved per Year

4. Producing flow is changing • Transmission of Commercials w/o tapes (Since 2006) • Direct On-Air through Ad Video Clip Storage • 15,000 Tapes Saved per Year • Plan to Complete PDS(Production Digital System) • Tapeless Production of whole Programs(~2010) • Expecting 50,000 Tapes Saved per Year

5. Virtual Studio • Most Television Set Materials are Lumbers • Recycling is almost impossible • 70 % of Total Set Expense is Material Cost • Virtual Studio System • Expand the operation rate of Graphic System(3D Computer Graphic, Moving CG) • News, Sports, Documentary and more Programs • Decrease Paint use

6. New Facilities and Equipements • LED Lights • Multi Monitoring System • Unified Broadcasting network among branches • TV, Radio, DMB, and Internet Unified network

7. T-DMB TPEG • T-DMB • Service Launched in 2005 • More than 20 Million Receivers • cf. Korean population : 48 Million • Robust Signal in Mobile Circumstance (FM Radio Coverage) • TPEG(Transport Protocol Experts Group) • ISO Standard • Traffic Information Transfer via Broadcasting, Internet and Telecommunication • Partial Service in DAB (Europe) • Only TPEG RTM(Road Traffic Message) : Construction Information • Total Service in T-DMB • TPEG RTM, CTT, SDI, POI etc  Really Useful to Driver cf. CTT(Congestion and Travel Time Information), SDI(Safety Driving Information), POI(Point Of Interests)

8. What is TPEG? Map Navigation POI Leisure Telematics Information Center Traffic /Remote Diagnosis Traffic CDMA Wibro DMB Shopping Telematics Service Provider Shopping Entertainment Leisure Stock • • • Entertainment • T-DMB is proven the most suitable medium to embody TPEG • - Coverage, Facility Construction cost, and Subscription Fee etc

9. Current TPEG Services Summary Map Best Route Search & Guide Route Comparison Comparison among Nearby Gas Stations

10. Effects of DMB TPEG • If we can save 3 minutes an hour using TPEG… • 12.7cc/minute wasted at idling(2000 cc Car based, By Korea Transportation Safety Authorization) • Total Number of Cars in Korea : 17,000,000 • Cars using TPEG : 1,000,000 • If 7 million Cars(Average 1 hour driving) use TPEG Service, • (12.7cc x 3 x 7,000,000 x 300 days)/1000 =80,010,000 L/year • 80,010,000L * 1500 Won = 120 billion won(1 hundred million dollar)/year Saved • Plus α +Decrease Air pollution caused by Idling State Example of Different TPEG Guide according to the Traffic Congestion

11. Newspaper Delivery Service • Newspaper is Eternal? • People prefer Paper to Monitor to get Information • Suppose we have a Paper-like device in the future • E-book evolution • Recycled paper is not suitable to News Paper Quality  Huge Consumption • News Paper Information from Broadcasting, IP and Telecommunication • Broadcasting is cheap and easy for updating Many News paper Companies Broadcasting Internet Delivery Agency News paper by E-book Telecommunication

12. DMB 2.0 • Mobile Phone could be more Prevalent than E-book for the time being.. • DMB 2.0 Service with SK Telecomm, LG Telecom • Elementary News Information Delivery Service • Broadcasting or Telecommunication: which is better to deliver the service ? • CurrentlyTrial Broadcasting: Official service to be launched in 2010

13. Campaigns and Programs • 1000 Hours of Environmental Protection Campaigns (2005~2008) • SBS Slogan - ‘Water is Life’ • Environmental TV Programs -‘Endocrine disruptor’, ‘Heavy metal’, and ‘Global warming’ etc

14. Thank You! ksj@sbs.co.kr