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Psychological effects of Color

Psychological effects of Color. RED. RED. color of fire and blood - associated with energy, war, danger, strength, power, determination as well as love emotionally intense highly visible brings text and images to the foreground . ORANGE. ORANGE. joy, sunshine, and the tropics

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Psychological effects of Color

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  1. Psychological effects of Color

  2. RED

  3. RED • color of fire and blood - associated with energy, war, danger, strength, power, determination as well as love • emotionally intense • highly visible • brings text and images to the foreground

  4. ORANGE

  5. ORANGE • joy, sunshine, and the tropics • enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation • associated with healthy food and stimulates appetite • color of fall and harvest • symbolic of strength and endurance • catch attention and highlight important elements

  6. YELLOW

  7. YELLOW • warm and cheerful - stimulates mental activity and generates muscle energy • associated with food • unstable and spontaneous color, so avoid using yellow if you want to suggest stability and safety

  8. GREEN

  9. GREEN • color of nature • symbolizes growth, harmony, freshness, and fertility • suggests stability and endurance • means safety

  10. BLUE

  11. BLUE • color of the sky and sea • associated with depth and stability - symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven • calming

  12. PURPLE

  13. PURPLE • associated with royalty • symbolizes power, nobility, luxury, and ambition • wisdom, dignity, independence, creativity, mystery, and magic

  14. WHITE

  15. WHITE • associated with light, goodness, innocence, purity • color of perfection • means safety, purity, and cleanliness • depicts faith

  16. BLACK

  17. BLACK • associated with power, elegance, formality, death, evil, and mystery • denotes strength and authority • considered to be very formal, elegant, and prestigious

  18. BROWN

  19. BROWN • Brown is a natural color that evokes a sense of strength and reliability. • Brown can also create feelings of sadness and isolation. • Brown brings to mind feeling of warmth, comfort, and security. It is often described as natural, down-to-earth, and conventional, but brown can also be sophisticated

  20. PINK

  21. - essentially a light red and is usually associated with love and romance. Pink is thought to have a calming effect. One shade known as "drunk-tank pink" is sometimes used in prisons to calm inmates. Sports teams sometimes paint the opposing teams locker room pink to keep the players passive and less energetic. Girly, open tender, sensitive. PINK

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