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Persuasive Techniques

Persuasive Techniques . We will define and create examples of persuasive techniques. Rhetorical Devices – techniques used to evoke a response from the audience. Emotional (Pathos) Interest based on feelings You must make the audience feel the same way Logical (Logos)

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Persuasive Techniques

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  1. Persuasive Techniques We will define and create examples of persuasive techniques.

  2. Rhetorical Devices – techniques used to evoke a response from the audience • Emotional (Pathos) • Interest based on feelings • You must make the audience feel the same way • Logical (Logos) • Interest based on what makes sense • You must use good reasons and lots of evidence • Ethical (Ethos) • Interest based on what is good or right • You must establish credibility with the audience

  3. Evidence – using proof to persuade • Anecdote • A personal story • Example: “You should buy Gears of War 2, because my mom bought it for me and ever since I got it I have had so much more fun!” • Case Study • Scientific research that tests a hypothesis • Example: “Proactive is clinically proven to get rid of acne!”

  4. Types of Evidence • Commonly Accepted Belief • A typically valued thought or idea • Example: “Don’t talk to strangers!” • Citation • Quoting a reference • Example: “According to Mickey Mouse, Disneyland is fun.”

  5. Types of Evidence • Expert Opinion • The recommendation of a specialist • Example: “Dr. Dangerous says you should take your vitamins every single day!” • Fact • A statement that can be proven • Example: “1 in every 6 men will develop colon cancer.”

  6. Fallacious Reasoning – an error in reasoning, where the conclusion is NOT supported • Bandwagon • The reasoning that “everyone is doing it!” • Example: “You should smoke because we’re all doing it” • Either/Or Fallacy • The misconception that you’re either part of one thing or another • Example: “Vote for Obama or you will not get change in this country.”

  7. Fallacious Reasoning • Inaccurate Generalization • A simplified statement that applies to a whole group of people • Example: “Don’t go to RMMS because all of the students are mean.” • Loaded Language • Powerful words that carry deep meaning with them • Example: President Bush is not a good president. That loser in the White House doesn’t have a clue what he’s doing.

  8. Fallacious Reasoning • Propaganda • Information, ideas, or rumors spread to help or harm a person or group. • Example: Gay people should NOT get married because it’s nasty. • Snob Appeal • Charming that is based on wanting to be the best. • Making someone feel that they should do something because they will be the best. • Example: Paris Hilton perfume.

  9. Fallacious Reasoning • Stereotype • A typically hurtful statement that applies to a whole group of people. • Example: “Don’t go to L.A. because all Los Angelinos are lazy.” • Testimonial • The personal story of a celebrity or person not directly related to the issue. • Example: Old Spice – LL Cool J

  10. Which types of reasoning, evidence, or fallacy do you think is most persuasive and WHY?

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