Presentation Transcript

1. SMB Messaging: ThinkPad Edge SeriesE430/E530

   February, 2012. Version: 1.0
2. Brand Architecture & Positioning
3. ThinkPad Edge brand positioning BRAND ARCHITECTURE Lenovo Brand Positioning Technology For Those Who Do We design tools for those who are driven by accomplishment. Those who live for the opportunity to roll up their sleeves, achieve great feats, and leave their mark on the world around them. We make the tools. You make them do. ThinkPad Edge Brand Positioning ‘Do Machines’ for Small Business Succeed with Style Dependable performance in the boardroom, at the café, or behind a desk. The sleek, progressive design turns heads and makes a lasting impression. Time is Money Built-in features and services drive down immediate and long-term costs. These products empower employees and businesses to get more out of each day- more uptime, more efficiency, more done. Innovate with Focus Every tool is carefully developed with purposeful intent to ensure an enhanced experience for small business customers. Products are built for everyday achievers, and favor streamlined usability features over complex functionality so that users are more productive. Lenovo Technology For Those Who Do Do Machines for small business Do Machines for large business Do Machines for consumers Inspire Creativity Simplify Go the Distance Captivate & Entertain Succeed with Style Time is Money Innovate with Focus Succeed with Substance Time is Money Innovate with Intent Do Machines for anywhere Explore from Anywhere
4. ThinkPad Edge Messaging Framework
5. ThinkPad Edge product position Target audience / Product needs ThinkPad Edge S ThinkPad Edge E Lenovo Essential B & V Commercial SMB Traditional SMB Staff Value for money Stable and reliable SMB Senior Staff Full featured Stable & Reliable Ideal for business needs Stylish Office Manager Ultra mobile Solid performance Ideal for business solutions Progressive design Durable drop-down hinge Dolby advanced audio v2 Business Individual New Buyer Energetic appearance, Strong performance, Friendlysolution Elite SMB Top class performance Stable & Reliable Stylish SOHO Full featured Ultra mobile Customized to business needs Spill Resistant Keyboard Soft touch paint & Chrome Edge Lenovo Enhanced Experience 3
6. The Edge line of products
7. Portfolio Position – Price band segment Powered Think & Light X2 T430i, T530i, X230i Edge S430 N-1 LenovoV380, V480, V580, V585 Edge E330/335, E430/435, E530/535 Edge 14”, Edge 15” LenovoB480,B480r B580,B580r B485,B585 EdgeE130/135 Winner: S420 $749 $729 $549 $499 $499 $399 $349
8. Introducing the Edge product series
9. ThinkPad Edge E530 Positioning statement The ThinkPad Edge E530 redefines the mainstream SMB PC category by bringing a new level of productivity features, ThinkPad reliability and personalized design for the growing business E130/E135 E330/E335 S430 Selling points Progressive Professional Design New multiple soft touch paint color options and brushed aluminum finish to complement the chrome accents and a 35mm slim body Beyond Mainstream computing Up to 3rd Gen Intel i7 coupled with Nvidia discrete graphics and up to 16GB DDR3 ram, the E530 offer unprecedented performance at this price Full Featured for your growing business Robust, durable, comes with cloud storage and Lenovo Small Business Solutions E530/E535 E430/E435 Essential B & V Series KEY SPECS Up to 3nd gen Intel® Core™ i7 processor (E530) 15.0” HD & 15.0” HD+ Antiglare Optional NVIDIA® GeForce graphics Up to 16GB DDR3 1600MHz memory, up to 1TB HDD > 8 hrs Battery Life (with Battery Safeguard Hardware Authentication) Integrated DVD reader/writer Integrated Bluetooth 4.0 combination with WLAN. WWAN optional VGA, HDMI 1.4, 3 USB 3.0, 1 USB 2.0 with powered “always on” feature , RJ45, 4-in-1 cardreader Product Price E530 starts at $499 E535 starts at $449
10. ThinkPad Edge E430 Positioning statement The ThinkPad Edge E430 redefines the mainstream SMB PC category by bringing a new level of productivity features, ThinkPad reliability and personalized design for the growing business E130/E135 E330/E335 S430 Selling points Progressive Professional Design New multiple soft touch paint color options and brushed aluminum finish to complement the chrome accents and a 33mm thin body Beyond Mainstream computing Up to 3rd Gen Intel i7 coupledwith Nvidia/AMD discrete graphics and up to 16GB DDR3 ram, the E430 offer unprecedented performance at this price Full Featured for your growing business Robust, durable, comes with cloud storage and Lenovo Small Business Solutions E530/E535 E430/E435 Essential B & V Series KEY SPECS Up to 3nd gen Intel® Core™ i7 processor (E430) 14.0” HD AntiGlare Optional NVIDIA® GeForce® graphics Up to 16GB DDR3 1600MHz memory, up to 1TB HDD > 8 hrs Battery Life (with Battery Safeguard Hardware Authentication) Integrated DVD reader/writer Integrated Bluetooth 4.0 combination with WLAN. WWAN optional VGA, HDMI 1.4, 3 USB 3.0, 1 USB 2.0 with powered “always on” feature , RJ45, 4-in-1 cardreader Product Price E430 starts at $499 E435 starts at $449
11. Edge Mainstream Series (E530 & E430) WHO IS THIS PRODUCT FOR AND WHY? CONSUMER NEEDI want a PC that gives me performance, and is durable enough to endure wear and tear, with minimum upkeep. All this at a reasonable price COMMON USES Performance on the go, reliable and affordable PAIN POINTS & SOLUTIONS